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ID:49848673
大小:7.01 MB
页数:79页
时间:2020-03-05
《纸媒介消费中顾客价值的生成与影响机制研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、""(3)纸媒介不适合承载快餐式的内容;(4)纸媒介不适合作为礼赠品。关键词:纸媒介;消费行为;顾客价值!顾客感知价值IIResearchonthefbrma村onandinfluencemechanismofcustomervalueintheaermediaconsumtionpppAuthor:KuangMiaoyunSupervisor:LiuQiangGrade:2012Professional:BusinessAdministrati
2、onResearchDirection;EnterpriseMarketingandLogisticsManagementAbstract化chno'*Alonwi化化eincreasinginnovationofscienceandlogyeolesieadinhabitsandg,ppg*化eieadingwahaveundergonetremendouschangestrad沾onalaerreadinisnolonertiley,
3、ppggonly.Theopenof化edigitalera?derivedfrommobilereading,electronicKading,networkreadingandsoonvariousreadingmethods,readingbehaviorlessandlessdependenceon"traditionalpapermedia.Manytraditionalpublishi打gworkers化ink化atpape
4、rmediawillbe,’*comldiainthebuttletelieacedbdiitalmenearfuturetaccordinotherelevantsurvehepypyg,gy,aemeihrdiaisstillanimortantmedumofhumancommunicationofourinformationtereareppp,*wstillsomeCO打sumerspiefer化epapermediu
5、m.Whyillappearthisphenomenon?Thisistheuestionofthisresearchtoexlore.Theaerookasanexamle1。thisstudteemiricalqpppbpy,hpre化archontheformationandinfluencemechanismofcu巧omervaluein也epap巧mediatf.consumionfortheinterret
6、ationothishenomenoninnaturep,pp*Firstofallusi打化eli化ratuieme化odolo1:heaermediaconsumerbehavior化eor,ggy,ppy,customervalue化eoryand也e化eoryofconsumerbehaviortendencyweresummarized,depicttheformingprocessandinfluencemechanismof
7、customerperceivedvalueofaermediapp-theoreticall.Secondlybasedon1:hefocusrouinterviewsandindethinterviewsofcu巧omery,gppae'erceivedvalueofrmediacombinedwi化Ho化rooksclassification也eoriesaboutppp,customervaluetheinitialmeasurem
8、entscaleofcustomererceivedvalueofaermediawas,pppititistom巧lliiinallfbrmed.namellecuerceivedvaueofaermediaincudneficencyypppgy,excellent,en化rtainment,aesthetics,status,
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