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1、ACKNOWLEDGEMENTSFirstly,IwouldliketoextendmygreatthankstoProfessorLiQing,mysupervisor,forherconstantencouragementandguidance.Shehaswalkedmethroughallthestagesofthewritingofthisthesis.Withoutherconsistentandilluminatinginstruction,thisthesiscouldnothavereachedit
2、spresentform.Second,Iwouldliketoexpressmyheartfeltgratitudetoallotherteacherswholedmeintotheworldofmarketingandstrategicmanagementandfortheirinspiredlectureswhichhavegivenmeinspirations.Theirinsightfuladviceandinformativelectureshaveenrichedmyknowledgeaboutstra
3、tegicmanagementandthereforewidenedmyacademicview.Finally,mythankswouldgotomybelovedfamilyandespeciallyformywife.Thanksfortheirconsiderationsandgreatsupportonmeallthroughtheseyears.Ialsoowemysinceregratitudetomyfriendsandclassmatesinlisteningtomeandhelpingmework
4、outmyproblemsduringthewholeprocessincompletionofthisthesis.3ABSTRACTWiththedevelopmentofeconomicglobalizationandinformationtechnology,thecompetitionbetweenindustriesandcorporationsisbecomingincreasinglyfierce.Manycorporationsareunabletoadapttotheinternalandexte
5、rnalenvironmentofthevariouschangesinthefiercemarketcompetitionindifficulties.Chinaasthemainplayeroftheworldeconomy,arisingstarintheglobaleconomy.Inordertodevelopandbecomestronger,firstofallChinesecorporationsneedtodevelopthemselvesfirst,especiallyforthecorporat
6、ion’scompetitiveness.Inthecreationandpromotionofcorporationcompetitiveness,thechoiceofcorporationcompetitionstrategyistoenhanceitscompetitiveadvantages,especiallythecorecompetitivenesswhichisthekeyofsuccess.Atthesametime,thechoiceofthecorporationcompetitionstra
7、tegyisinfluencedbythelifecycleofthecorporation.AsChinaisnowinthestageofrapideconomicdevelopment,mostoflargecorporationshaveproblemsinlackofindependentintellectualpropertyrights,outstandingintheirmainindustry,theircorecompetitiveness.Andforthosesmallandmediumpri
8、vatecorporationsinourcountry,theproblemismoreprominent.Mostoftheirtechnicalcapabilityisweak,thetechnologyadaptionintheirproductismuchless,alongwiththeintensemarketcompetitio
