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1、ABSTRACTWiththeimprovementoflivingstandards,people'sawarenessoflifeinsurancehasstrengthenedgraduallyand,withit,purchasingpowerhasincreasedovertime.China'slifeinsuranceindustryhasusheredinpreviouslyunknowndevelopmentopportunities,butatthesametimewillalsofacem
2、oreintensemarketcompetition.FounderMeijiYasudaLifeInsuranceisanewlifeinsurancecompanywithtargetsonhowtoseizeopportunities,acceptchallengesandattempttoapplyademanddrivenconsultantmarketingmethodthatadaptstoanddevelopsthecurrentinsurancemarket.Thispaperwillini
3、tiallyanalyzecurrentdaymarketingmethodsandtheevolutionanddevelopmentoftheindustry,combinedwiththecurrentenvironmentofChina'slifeinsurancemarketingaccordingtothebasiclifeSWOTanalysisatPekingUniversity.Theresearchfocusesontheexistingmethodsofmarketingcompanies
4、,whychoosedemand-orientedmarketingasanimportantmarketingmode,currentdayframework,mainpointsandexistingproblemsarestudiedandraisesthecriticalissuesinFounder'smarketresearchandimplementationofrecommendations.FounderMeijiYasudaLifeInsurance'sSWOTanalysissummari
5、esthecompanybusinessstructure,productmatching,developedthecustomerservicesystem,excellenttrainingmechanismaspectsandthecompany'smarketshare.Customeraccumulation,high-qualitypersonnel,thecurrentmarketingmethodsandthedisadvantagesofthesalarysystemarealsoexplor
6、ed.IncombinationwiththeFounderlifesituation,selectedthedemand-orientedmarketingonthebasisofthemodel,analyzestheneedfromthemanagementsystem,salesprocess,personnelsystem,trainingsystem,salarysystemandspecificproposalsforreform.Inthispapertheauthorpersonallypar
7、ticipatedandalsoactedastheresearchad-visorforFounderlifeinsurance'spilotprogramandapplication，accumulatingagreatdealofpracticalexperienceandeffectiveresultsandprovidinganimportantreferencefoundationascompanypracticeconsultantformarketingmethodshashelpedtheco
8、mpanytakeit'snextstep.AlsowishesFounderlifeinsurancecanbethecurrentmarket'snextemergingforce,developquicklyandpushforwardintheconsultantmarketingsectortobecomeamemberofthelifeinsuranceindustryma
