电子商务案例分析复习资料.doc

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1、二、三、购物决策辅助工具有EM2几类(采点给分)(OnlinePurchase，DecisionAids)四、简答3*8=24五、案例1*16=16第一章汉译英CRMCustomerRelationshipManagementERPEnterpriseResourcePlanningSCMSupplyChainManagementEDPElectronicDataProcessingMISManagementInformationSystemDSSDecisionSupportSystemIAPInternetAccessProviderISPInternetServiceP

2、roviderICPInternetContentProviderASPApplicationServiceProvide管理仁息系统iKj组成inputprocessingoutputfeedback第二章电了市场的前端和丿汀端(frontend,backend)选择：知道哪些属于前端或丿订端电子商务案例分析名词解释5*4=20单选10*2=20汉译英10*2=20frontendTheportionofane-seller?sbusinessprocessesthroughwhichcustomersinteract,includingtheseller'sportal,

3、electroniccatalogs,ashoppingcart,asearchengine，andapaymentgatewaybackendTheactivitiesthatsupportonlineorderfulfillmeni,inventorymanagement,purchasingfromsuppliers,paymentprocessing,packaging,anddelivery信息门户的概念(informationportal)ASinglepointofaccesswhichcangetthroughWEBbrowserbusiness-critic

4、alinformationinsideandoutsidetheorganization中介部分(infomediaries)Electronicintermediariesthatprovideand/orcontrolinformationflowincyberspace,oftenaggregatinginformationandsellingittoothers第三章电子零售的概念electronicretailing(e-tailing)Retailingconductedonline,overtheInternet电子零售的分类(Characteristicsof

5、SuccessfulE-Tailing)HighbrandrecognitionAguaranteeprovidedbyhighlyreliableorwell-knownvendorsDigitizedformatRelativelyinexpensiveitemsFrequentlypurchaseditemsCommoditieswithstandardspecificationsWell・knownpackageditemsthatcannotbeopenedeveninatraditionalstoreshoppingportalsshoppingrobots“Sp

6、y”servicesWirelessShoppingcomparisonsBusinessRatingsSitesTrustVerificationSitesOtherShoppingTools(Amazon.com'sA9SearchEngineAnswers.com)第四章K消费者市场方面的研究方法和技术AModelofConsumerBehaviorOnlineIndependent（oruncontrollable）variablescanbecategorizedaspersonalcharacteristicsandenvironmentalcharacteris

7、ticsIntervening（ormoderating）variablesarevariableswithinthevendors'control.TheyaredividedintomarketstimuliandECsystemsThedecision-makingprocessisinflueneedbytheindependentandinterveningvariables・Thisprocessendswiththebuyers'decisionsresultingfromthedecis