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1、TitleUnitFiveTradeTeachingobjectives&demands1.Analyzethediscoursestructureofthepassage2.Learntheimportanceofbeingpunctual3.Makesentenceswiththeusefulexpressionsinthepassage4.Someinformationaboutaslogan5.Developpromotionstrategiesandpersuasioncompetence6.Mas
2、tersomenegationsskillsTeachingimportant&difficultpoints1.Retellthepassageintheirownwords2.Someimportantwordsandusefulexpressions3.HowtowriteaMemoTeachingmethodsCommunicativeapproachTask-basedteachingProject-basedteachingActivityTeachingApproach;Question-ans
3、werTeachingApproach.TeachingcontentsandtimeallotmentTeachingcontentsTimeallotmentWarming-up&ReadingAReadingB&ListeningandSpeaking&WritingMini-project&LanguageLab&Self-studyRoom4periods4periods3periodsTeachingproceduresStepOneWarm-up1Ssreadwarming-uptask12Go
4、throughslogansA-HwithSs3AskSstomatchthesloganswiththepictures4Timepermitting;encourageSstobrainstormmoreslogansStepTwoBackgroundinformation1.Whatisaslogan?Asloganisamemorablemottoorphraseusedinapolitical,commercial,religiousandothercontextasarepetitiveexpre
5、ssionofanideaorpurpose.Slogansinadvertisingareclaimedtobethemosteffectivemeansofdrawingattentiontooneormoreaspectsofaproduct.2.Companyintroduction1.NikeInc.isamajorpublicly-tradedsportswearandequipmentsupplierbasedintheUnitedStates.itistheworld’sleadingsupp
6、lierofathleticshoesandapparel(服装)andamajormanufacturerofsportsequipment.2.AppleInc.,isanAmericanmultinationalcorporationwithafocusondesigningandmanufacturingconsumerelectronicsandsoftwareproducts.3.PanasonicisaninternationalbrandnameforJapaneseelectricprodu
7、ctsmanufacturer4.MatsushitaElectricIndustrialCo.,Ltd.UnderthisbrandMatsushitasellsplasma(等离子)andLCD(LiquidCrystalDisplay)panels,DVDrecordersandplayers,telephones,microwaveovens,shavers,projectors,digitalcameras,batteries,laptopcomputers,etc.allofthesearemar
8、ketedundertheirslogan“IdeasforLife”.5.Maxwellhouseisabrandofcoffeemanufacturedbyalike-nameddivisionofKraftFoods.6.Seven--upisthebrandofasoftdrink.7.NissanMotorCo.,Ltd,shortenedtoNissan,isamultinational
