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1、Unit1ENGLISHFORCAREERSUnit1Organization新职业英语职业综合英语1第2版ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6Warm-1Task1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.Germany______________
2、_________JapanUSACarCompanies______________________GermanyUSAFrance______________________RepublicofKoreaP.R.ChinaFinlandSupermarketCompaniesMobilePhoneCompaniesWarm-2Task2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,Panasonic,Philips…Lenovo,Apple,IBM,Son
3、y…Li-Ning,Adidas,Nike,Reebok…logoWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fo
4、ntsandimagesusuallyaredifferentfromothers’inasimilarmarket.CompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,
5、isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.CompanyintroductionMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGer
6、many.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008Fortune
7、Global500”.CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.CompanyintroductionSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeav
8、yIndustriesandSamsungEngineering&Construction.LenovoGroupLimitedisChina’sla
