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1、Unit1ENGLISHFORCAREERSUnit1Organization新职业英语职业综合英语1第2版ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6Warm-1Task1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.Ger
2、many_______________________JapanUSACarCompanies______________________GermanyUSAFrance______________________RepublicofKoreaP.R.ChinaFinlandSupermarketCompaniesMobilePhoneCompaniesWarm-2Task2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,Pa
3、nasonic,Philips…Lenovo,Apple,IBM,Sony…Li-Ning,Adidas,Nike,Reebok…logoWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialb
4、rand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.CompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performance
5、andluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.Co
6、mpanyintroductionMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachai
7、noflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.Itisthesecondlargestretailgroupintheworldintermsofrevenueaft
8、erWal-Mart.CompanyintroductionSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.LenovoGroupLimitedisChina’sla