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1、Unit5TradeTeachingobjectives:1)Tograspthemainideaandstructureofthetext;2)Tomasterthekeylanguagepointsandgrammaticalstructuresinthetext;3)Readingstrategyandmethods4)SalespromotionmethodsTeachingcontents:ReadingA&BTeachingfocuses:1)themainideaofthereadingA&B;2)thekeylanguagepointsandgrammatica
2、lstructuresinthetext;3)SalespromotionmethodsTeachingmethods:Task-basedApproach;CommunicativeLanguageTeaching;ActivityTeachingApproach;Question-answerTeachingApproach.Teachingaids:blackboard,multimedia,tapeTeachingprocedures:Step1Greetingsandrevision1)Checkthehomework2)Dictation(Unit4)Step2Wa
3、rming-up1)workinpairs.SsreadWarming-upTask1.2)AskSstomatchthesloganswiththepictures.3)Discuss:Pleasetellwhereyouhaveseenorheardtheaboveslogans.Discusswithyourpartnerandlistthreeplaces.Suggestedanswers:poster,newspaper,TVcommercial,outdoorsigns,etc.Backgroundinformation1.Whatisaslogan?Aslogan
4、isamemorablemottoorphraseusedinapolitical,commercial,religiousandothercontextasarepetitiveexpressionofanideaorpurpose.slogansinadvertisingareclaimedtobethemosteffectivemeansofdrawingattentiontooneormoreaspectsofaproduct.2.CompanyintroductionNikeInc.isamajorpublicly-tradedsportswearandequipme
5、ntsupplierbasedintheUnitedStates.itistheworld’sleadingsupplierofathleticshoesandapparel(服装)andamajormanufacturerofsportsequipment.3.AppleInc.,isanAmericanmultinationalcorporationwithafocusondesigningandmanufacturingconsumerelectronicsandsoftwareproducts.4.Panasonicisaninternationalbrandnamef
6、orJapaneseelectricproductsmanufacturer5.MatsushitaElectricIndustrialCo.,Ltd.UnderthisbrandMatsushitasellsplasma(等离子)andLCD(LiquidCrystalDisplay)panels,DVDrecordersandplayers,telephones,microwaveovens,shavers,projectors,digitalcameras,batteries,laptopcomputers,etc.allofthesearemarketedunderth
7、eirslogan“IdeasforLife”.6.Maxwellhouseisabrandofcoffeemanufacturedbyalike-nameddivisionofKraftFoods.7.Seven--upisthebrandofasoftdrink.8.NissanMotorCo.,Ltd,shortenedtoNissan,isamultinationalautomakerheadquarteredinJapan.CurrentlyitisthethirdlargestJ
