《论文市场 营销学论文(定稿)》.doc

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1、《论文市场营销学论文(定稿)》　　摘要对消费者购买行为的研究是营销者必做的功课之一。　　通过对消费者购买行为类型的研究，准确分析影响消费者购买行为的因素，进而制定适当的营销策略，这对营销者掌握市场营销的主动权具有重要的意义。　　关键词购买类型；营销策略；购买行为；购买决策ABSTRACTResearchonconsumerbuyingbehaviorisoneofmarketingwhomustdothehomework.Bytypeofconsumerbehaviorresearch,aurateanalysisofthefactorsthatinfluence

2、consumerbuyingbehavior,andthendevelopappropriatemarketingstrategies,marketingtomasterthismarketinginitiativeisofgreatsignificance.KeywordsPurchasetype;marketingstrategy;buyingbehavior;purchase《论文市场营销学论文(定稿)》　　摘要对消费者购买行为的研究是营销者必做的功课之一。　　通过对消费者购买行为类型的研究，准确分析影响消费者购买行为的因素，进而制定适当的营销策略，这对营销

3、者掌握市场营销的主动权具有重要的意义。　　关键词购买类型；营销策略；购买行为；购买决策ABSTRACTResearchonconsumerbuyingbehaviorisoneofmarketingwhomustdothehomework.Bytypeofconsumerbehaviorresearch,aurateanalysisofthefactorsthatinfluenceconsumerbuyingbehavior,andthendevelopappropriatemarketingstrategies,marketingtomasterthismark

4、etinginitiativeisofgreatsignificance.KeywordsPurchasetype;marketingstrategy;buyingbehavior;purchase《论文市场营销学论文(定稿)》　　摘要对消费者购买行为的研究是营销者必做的功课之一。　　通过对消费者购买行为类型的研究，准确分析影响消费者购买行为的因素，进而制定适当的营销策略，这对营销者掌握市场营销的主动权具有重要的意义。　　关键词购买类型；营销策略；购买行为；购买决策ABSTRACTResearchonconsumerbuyingbehaviorisoneofmar

5、ketingwhomustdothehomework.Bytypeofconsumerbehaviorresearch,aurateanalysisofthefactorsthatinfluenceconsumerbuyingbehavior,andthendevelopappropriatemarketingstrategies,marketingtomasterthismarketinginitiativeisofgreatsignificance.KeywordsPurchasetype;marketingstrategy;buyingbehavior;pu

6、rchase《论文市场营销学论文(定稿)》　　摘要对消费者购买行为的研究是营销者必做的功课之一。　　通过对消费者购买行为类型的研究，准确分析影响消费者购买行为的因素，进而制定适当的营销策略，这对营销者掌握市场营销的主动权具有重要的意义。　　关键词购买类型；营销策略；购买行为；购买决策ABSTRACTResearchonconsumerbuyingbehaviorisoneofmarketingwhomustdothehomework.Bytypeofconsumerbehaviorresearch,aurateanalysisofthefactorsthatinf

7、luenceconsumerbuyingbehavior,andthendevelopappropriatemarketingstrategies,marketingtomasterthismarketinginitiativeisofgreatsignificance.KeywordsPurchasetype;marketingstrategy;buyingbehavior;purchasedecision佳木斯大学教务处目录摘要···································································

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