问卷调查设计.ppt

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1、DesigningandUsingQuestionnairescommonwaystogetinformationliteraturesearchestalkingwithpeoplefocusgroupspersonalinterviewstelephonesurveysandmailsurveys.AdvantagesofWrittenQuestionnairesQuestionnairesareverycosteffectiveQuestionnairesareeasytoanalyzeQuest

2、ionnairesarefamiliartomostpeopleQuestionnairesreducebiasQuestionnairesarelessintrusivethantelephoneorface-to-facesurveysDisadvantagesOfWrittenQuestionnairesthepossibilityoflowresponseratestheinabilitytoproberesponsesByallowingfrequentspaceforcomments,the

3、researchercanpartiallyovercomethisdisadvantageGesturesandothervisualcuesarenotavailablewithwrittenquestionnairestherespondentmaynotbewhoyouthinkitisquestionnairesaresimplynotsuitedforsomepeopleSelectingYourSampledecidewhatkindofpeopletointerview.AvoidaBi

4、asedSample(English&non-Englishmajors)decidehowmanypeopleyouneedtointerviewQuotasAQuotaisasamplesizeforasub-group.Forexample,menandwomenhavesomewhatdifferentopinionsinmanyareas.QuestionnaireDesign-GeneralConsiderationsWell-definedgoalsarethebestwaytoassur

5、eagoodquestionnairedesignFormulateaplanfordoingthestatisticalanalysisduringthedesignstageoftheprojectIncludeotherexpertsandrelevantdecision-makersinthequestionnairedesignprocessUseprofessionalproductionmethodsforthequestionnaire--eitherdesktoppublishingo

6、rtypesettingandkeyliningQuestionnaireDesign-GeneralConsiderationsMaketheenvelopeuniqueProvideawell-writtencoverletterProvideincentivesasamotivationforaproperlycompletedquestionnaire.GiveyourquestionnaireatitlethatisshortandmeaningfultotherespondentKeepyo

7、urquestionnaireshortIncludeclearandconciseinstructionsonhowtocompletethequestionnaireIfaquestionnaireismorethanafewpagesandisheldtogetherbyastaple,includesomeidentifyingdataoneachpageQuestionnaireDesign-GeneralConsiderationsUsesimpleanddirectlanguageMake

8、itconvenient.Alwaysconsiderthelayoutofyourquestionnaire.Leaveadequatespaceforrespondentstomakecomments.Leaveaspaceattheendofaquestionnaireentitled"OtherComments."Trytokeepyouranswerspacesinastraightline,eitherhorizontallyo