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ID:48825954
大小:3.24 MB
页数:19页
时间:2020-01-30
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1、JaneSuzanneEmmaCherryJoannaKatiintroductionMcDonald’swasfoundedin1955.Itisfamousforitsfastfoodallovertheworld.Wecansee“M”allovertheworld.Ithasaboutthirtythousandsubbranchesintheworld.Itattractssomanypeopleloveit.Itsadvertisement“I’mLovin’it”ispopularallovertheworld.wewil
2、lusetheSWOTanalysistofindoutitsstrength,weakness,opportunityandthreat.WebelievethattheanalysiswillhelpMcDonald’sdevelopfasterandtobemorepowerful.McdonaldsExpansioninlowcostThebrandpurposeisgood.StrengthsWeaknessFranchisestoreshavenounifiedstandardsOpportunitiesDevelopint
3、heSecondTierCityandremotecitiesCybereconomyisbecomingmorepopularThreatsTheoutsidethreatTheinsidethreatThesimilarproperty’sthreatSalesPromptionAdvertisingMcDonald'shasfordecadesmaintainedanextensiveadvertisingcampaign.Inadditiontotheusualmedia(television,radio,andnewspape
4、r),thecompanymakessignificantuseofbillboardsandsignage,sponsorssportingeventsrangingfromLittleLeaguetotheOlympicGames,andmakescoolersoforangedrinkwiththeirlogoavailableforlocaleventsofallkinds.Nonetheless,televisionhasalwaysplayedacentralroleinthecompany'sadvertisingstra
5、tegy.SalesPromptionAdvertisingMcDonald’sNewspaperSandwichSalesPromptionAdvertisingGiantpapernapkinswereusedtopromoteMcDonald’slargesthamburgerever,theBig’n'JuicySalesPromptionAdvertisingMcDonald’sBusStopRegularbusstopwasturnedintoMcDonald’srestaurantSalesPromptionAdverti
6、singMcDonald’sFreeCoffeeHourglassTransitshelterinVancouverwasturnedintoan‘hourglass’filledwithcoffeebeans,remindingcustomersofthepromotion’sshort-termnature.SalesPromptionAdvertisingMcDonald’sSundialBillboardThiscoolbillboardfeaturesarealsundialwhoseshadowfallsonadiffere
7、ntbreakfastitemeachhouruntilnoon,whentheshadowoftheMcDonald’sarchesaredeadcenter.SalesPromptionAdvertisingMcDonald’sPuzzlesOutdoorposterswereturnedintolargeinteractivepushpuzzlesthatconsumerscouldsolveinorderto“sortyourhead”.ThiswasdonetopromoteMcDonald’sLargeCoffeeforon
8、ly1EuroinSweden.SalesPromptionAdvertisingMcDonald’sFreeWi-FiFreeWi-FiservedatallMcDonald’srestaurants.S
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