中国白酒报告英语.doc

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1、AlcoholicDrinks-ChinaEuromonitorInternational:CountryMarketInsightJune2008ListofContentsandTablesExecutiveSummary1StrongMarketPerformanceDrivenbyEconomicGrowth1DomesticPlayersRiseToLeadtheMarket1MoreForeignCompaniesStirsUptheCompetitiveEnvironment1SpecialistShopsStar

2、tToCatchAttention1ForecastGrowthExpectsToBeFlatDueToMarketConsolidation1KeyTrendsandDevelopments1StrongDemandDrivesPricesUp1OlympicGameStartsToPre-heattheMarket2PolarisedConsumerPreferencePrevails3GrowingNumberofYoungDrinkingConsumers4ModernLifestylesBringsMoreOccasi

3、onsonWhichToConsumerAlcoholicDrinks5SpecialistRetailers5Summary1LeadingSpecialistRetailers20066MarketMergerandAcquisitionActivity6Summary2SpeculatedMergerandAcquisitionActivity2006-20077TerritoryKeyTrendsandDevelopments7EastChina7MidChina10NorthandNortheastChina11Nor

4、thwestChina15SouthChina19SouthwestChina21MarketBackground22Legislation22TaxationandDutyLevies23Table1TaxationandDutyLeviesonAlcoholicDrinks200723Table2TypicalWholesalerandRetailerOff-tradeMark-upsbySelectedSectors200724Table3SellingMarginofaTypicalBeerBrand2007-Tsing

5、tao24Table4SellingMarginofaTypicalDomesticWineBrand2007–GreatWall24Table5SellingMarginofaTypicalImportedWineBrand2007–Jacob’sCreek24Table6SellingMarginofaTypicalDomesticSpiritsBrand2007-Jinliufu25Table7SellingMarginofaTypicalImportedSpiritBrand2007–JohnnieWalkerBlack

6、Label25OperatingEnvironment25MarketIndicators26Table8RetailConsumerExpenditureonAlcoholicDrinks2002-200726MarketData26Table9SalesofAlcoholicDrinksbySector:TotalVolume2002-200726Table10SalesofAlcoholicDrinksbySector:TotalValue2002-200726Table11SalesofAlcoholicDrinksby

7、Sector:%TotalVolumeGrowth2002-200727Table12SalesofAlcoholicDrinksbySector:%TotalValueGrowth2002-200727Table13SalesofAlcoholicDrinksbySectorbyOn-tradevsOff-tradesplit:Volume200727Table14SalesofAlcoholicDrinksbySectorbyOn-tradevsOff-tradesplit:Value200727Table15Salesof

8、AlcoholicDrinksbySectorbyOn-tradevsOff-tradesplit:%Volume200728Table16SalesofAlcoholicDrinksbySectorbyOn-tradevsOff-tradesplit:%Val