管理学案例分析和问答题参考答案.docx

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1、案例分析参考答案第7章案例分析 UnderwaterChaos1.What’syourreactiontothisstory?Whatdoesitillustrateaboutdecisionmaking?WiththevastsumsofmoneyinvestedintolargeprojectsliketheEurotunnel(approximately￡9.5bn),itamazesobserversthatimportantinformation(i.e.theaffectofthecoldweather)wouldnotbeconsideredbeforehand. However

2、,thissituationisfairlycommoninprojectsthatusegroundbreakingtechnologiesinextremeenvironments.  Thesetypesofprojectsoccurunderconditionsofuncertaintyandgreatrisk. Itiscommonfortheseprojectstoexperienceunexpected‘hiccups.’Thebestcasescenariointhesetypesofprojectsistoplanastoavoidlifethreateningcatastr

3、ophesandtohavecontingenciesplansincaseofemergencies. 2.Howcouldthedecision-makingprocesshavehelpedinboththeresponsetothecrisissituationandinpreventingitfromhappening?Betterplanningisalwayssuggestedafterthefact. Considerationoftheeffectsofextremeweathercouldhavebeenmadepartofthetestingofthetrainandtr

4、ackequipmentbeforeitwasputintouse.Whilethesituationwasdeveloping,emergencyplansshouldhavebeeninplacetodealwithapossiblebreakdownandbettercommunicationequipmentmadeavailable. Eurostarshouldhavebeencluedintopossibleproblemswhenotherformsoftransportationbrokedownduringtheextremeweather. Itisimportantto

5、notethatEurostardidtakethenecessaryactionsaftertheincidenttocorrectcommunicationproblemsandretrofittrainequipment. 3.Couldprocedures,policies,andrulesplayanyroleinfuturecrisissituationslikethisone?Ifso,how?Ifnot,whynot?Studentsmaynotbeawarethatmostcompanieshaveplansfordealingwithemergencies.Airlines

6、areagoodexampleoffirmsthatpracticeriskmanagement.  Thesefirmsdevelopcontingencyplansforminorandworsecasescenarios. Employeesaretrainedinhowtohandleemergenciesandbackup/emergencyequipmentisdistributedthroughouttheorganization. However,unexpectedemergenciesarebytheirverynaturedifficulttoplanfor.  Itis

7、almostimpossibletoplanforeveryemergency. Forexample,afterthefirstspaceshuttledisaster,NASAgroundedtheentireprogramandputtogetherasmallarmyofengineersandscientiststomitigaterisktothecrew. Unfortunately