管理学案例分析和问答题参考答案

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1、......案例分析参考答案第7章案例分析 UnderwaterChaos1.What’syourreactiontothisstory?Whatdoesitillustrateaboutdecisionmaking?WiththevastsumsofmoneyinvestedintolargeprojectsliketheEurotunnel(approximately￡9.5bn),itamazesobserversthatimportantinformation(i.e.theaffectofthecoldweath

2、er)wouldnotbeconsideredbeforehand. However,thissituationisfairlycommoninprojectsthatusegroundbreakingtechnologiesinextremeenvironments.  Thesetypesofprojectsoccurunderconditionsofuncertaintyandgreatrisk. Itiscommonfortheseprojectstoexperienceunexpected‘hiccups.’Th

3、ebestcasescenariointhesetypesofprojectsistoplanastoavoidlifethreateningcatastrophesandtohavecontingenciesplansincaseofemergencies. 2.Howcouldthedecision-makingprocesshavehelpedinboththeresponsetothecrisissituationandinpreventingitfromhappening?Betterplanningisalwa

4、yssuggestedafterthefact. Considerationoftheeffectsofextremeweathercouldhavebeenmadepartofthetestingofthetrainandtrackequipmentbeforeitwasputintouse.Whilethesituationwasdeveloping,emergencyplansshouldhavebeeninplacetodealwithapossiblebreakdownandbettercommunication

5、equipmentmadeavailable. Eurostarshouldhavebeencluedintopossibleproblemswhenotherformsoftransportationbrokedownduringtheextremeweather. ItisimportanttonotethatEurostardidtakethenecessaryactionsaftertheincidenttocorrectcommunicationproblemsandretrofittrainequipment.

6、参考材料...... 3.Couldprocedures,policies,andrulesplayanyroleinfuturecrisissituationslikethisone?Ifso,how?Ifnot,whynot?Studentsmaynotbeawarethatmostcompanieshaveplansfordealingwithemergencies.Airlinesareagoodexampleoffirmsthatpracticeriskmanagement.  Thesefirmsdevelop

7、contingencyplansforminorandworsecasescenarios. Employeesaretrainedinhowtohandleemergenciesandbackup/emergencyequipmentisdistributedthroughouttheorganization. However,unexpectedemergenciesarebytheirverynaturedifficulttoplanfor.  Itisalmostimpossibletoplanforeveryem

8、ergency. Forexample,afterthefirstspaceshuttledisaster,NASAgroundedtheentireprogramandputtogetherasmallarmyofengineersandscientiststomitigaterisktothecre