商务英语实务.doc

商务英语实务.doc

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1、商务英语实务培训第一单元Letterwriting1.FomisandIngredients■heading(信头)■Insideaddress(信内地址)■Salutation/Greeting(称呼)■Bodyoftheletter(正文)■ComplimentaryClosure(谢辞)■Signature(签名)■PostscriptandEnclosure(附言和附件)A.heading(信头"locatedupperright,foraddresser)>Blockform(moreandmoreinu

2、se)520CambridgeStreetWestLafayette,LA765436U.S.A.June6,2003>IndentedformShanghaiNormalUniversity100GuilinRoadShanghai200234P.R.ChinaOctober12lh,2000A.heading(信头)■inthemoderncommunication,itisalsoimportanttoincludetelephonenumber,telex,emailandetc.however,mosto

3、ftheletterheadsarereadilyprintedandused.Inthiscase,onlythedateisneeded.■Example:ShanghaiMaritimeUniversity9008PudongAvenueShanghai200135,ChinaTel:86-21-58879678Telex:33180Fax:86-21-68897659E-mail:1iudavid@hotmail,comOctober15th,2000A.heading(信头)■FormofdateAug.

4、21,199921stAug.199908/21/199921/08/1999B.Insideaddress(信内地址)■Itisfortheaddresseeandlocatedatupperleft,whichshouldbeoneortwolineslowerthantheheading・Thesequenceisaddressee'stitleandname,thentheaddressfromlocaltocountry・■Example:Di;R.D.Stewart,DirectorLanguagere

5、searchcernterElianHall,Room2Univ,ofLAUpland,Cal.43789&USAB.Insideaddress(信内地址)■Detailstonote■Addressing:■Person:Mr.;Miss;Ms.;Mrs.■Group:Messrs(formen);Gentlemen;Mmes(forwomen);Madams;■Group(mixed):Messrs■Titlesandranks:Dr.Gordon(GordonJohn,M.D.);Rev(revered);P

6、rof;President;H.E.(HisExcellency)A.Salutation(称呼)■Locatedoneortwolinesundertheaddressee,use,(British)or:(American)■Unfamilar:Dearsir,DearMadam,DearManager■Familiar:DearMr.Smith,DearMissJones,DearDr.Wang■Close:MyDearMr.Rose■Formal:MyDearSir,Dearsirs,Gentlemen,L

7、adies,YourExcellency,B.Body■SeedetailsafterE・TheComplimentaryClose■Itistheendtoshowthecourtesy,complementorrespect・■Familiarorrelatives:Yours,Withlove,Withbestwishes,Yoursaffectionately,Yourssincerely,■friendsoracquaintance:Yourssincerely,Cordially,yours,■Seni

8、ororsuperior:Yoursrespectfully,Obedientlyyours,Veryrespectfullyyours■Strangerorgrouporbusinesscorrespondence:Faithfully,yours;Yourstruly;faithfully;Verysincerely,yours;F.Signature(

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