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1、SALESLETTERSPERSUASIVEWRITINGPERSUASIVELETTERSThesedocumentsrequiremuchthoughtandeffortbecauseyouaretryingtoconvincesomeonetodosomethingsuchasbuyingaproductorservice,donatingtimeormoney,orreplacingdamagedordefectivemerchandise.Yourlettersshouldbeinductively,orindirectly,organized
2、YouwanttostateyourcasebeforeaskingforanythingThreedifferenttypesoflettersarepersuasiveinnature.1.TheSalesletter2.ThePersuasiveletter3.PersuasiveclaimlettersWithallthreetypesofpersuasiveletters,certainguidelinesapply:1.Gainthereader’sattention2.Definetheproblemandtheproposedsoluti
3、on(ingeneralterms)3.Explainhowthereadercanhelp4.Endwithanaction-orientedcloseSALESThesalesletterisanopensolicitationforacompany’sproductsorservices.Becausemostsaleslettersaremass-produced,writersoftenattemptapersonal,friendlytonetooffsetthefactthattheselettersareunabletotargetani
4、ndividualreader.Peoplearemorelikelytoreadsomethingtheycanquicklyscanthrough,asopposedtolong,difficultparagraphsSALESCONT...Otherdevicesusedinsaleslettersareboldstyle,lists,capitalization,exclamationpoints,andlotsofnumbersandfigures.Thetoneofthesalesletterisusuallyexcitedandveryfo
5、cuseduponthereaderThefollowingisalistofguidelinesforwritinganeffectivesalesletter1.Beginwithanattention-gettingstatement.Oftenattention-gettersarephrasedasquestions(“Whenwasthelasttime…?”),asstartlingfacts(“Didyouknowthat…?”),orasanecdotes(“You’rewalkingtolunchoneday,when…”)2.Lim
6、ityourparagraphstoonlyafewsentences;one-sentenceparagraphsarenotunusualinsaleslettersCONT…3.Introduceyourproductorservice,focusingonitsmostattractivefeatures(limitthesetotwoorthree).Usefactsandfigureswheneverpossibletobackupyourclaims;peoplearemuchlesslikelytobelieveyouwhenyourcl
7、aimsareunsubstantiatedorexaggerated.4.Talkaboutwhatyourproductorservicecandoforthereader.Maintainafocusonyourreader.Uselotsofactionverbsandcolorfuladjectivesandadverbs.CONT…5.Userepetitiontoemphasizeyourpoint6.Next,discussprice.Unlessalowpriceisoneofyourbestsellingpoints,waittodi
8、scussituntilthemiddleorendofyourletter.C
