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1、PARTIIREADINGCOMPREHENSIONTEXTAPrinceKlemensWenzelVonMetternich,foreignministeroftheAustrianEmpireduringtheNapoleoniceraanditsaftermath,wouldhavenotroublerecognizingGoogle.Tohim,theworld1smostpopularweb-searchenginewouldcloselyresembletheNapoleonicFrancethatinhisyouthhumiliatedAust
2、riaandEurope!sotherpowers.Itsrivals—Yahoo!,thelargestofthetraditionalwebgateways,eBay,thebiggestonlineauctionandtradingsite,andMicrosoft,asoftwareempirethatownsMSN,astrugglingwebportal—wouldlookalotlikeRussia,Prussia,andAustria・Metternichrespondedbyforginganallianceamongthosethreem
3、onarchiestocreateanbalanceofpowerHagainstFrance.Google1senemies,hemightsay,oughtnowtodothesamething.GoogleannouncedtwonewconquestsonAugust7th.ItstruckadealwithViacom,annoldHmediafirm,underwhichitwillsyndicatevideoclipsfromViacombrandssuchasMTVandNickelodeontootherwebsites,andintegr
4、ateadvertisementsintothem・ThismakesGoogletheclearleaderinthefledglingbutpromisingmarketforweb-videoadvertising.ItalsoannouncedadealwithNewsCorporation,anothermediagiant,underwhichitwillprovideallthesearchandtext-advertisingtechnologyonNewsCorporation1swebsites,includingMySpace,anen
5、ormouslypopularsocial-networkingsite.ThesearehardblowsforYahoo!andMSN,whichhadalsobeennegotiatingwithNewsCorporation・BothfirmshavebeenlosingmarketshareinwebsearchtoGoogleoverthepastyear—Googlenowhashalfthemarket・Theyhavealsofallenfurtherbehindintheiradvertisingtechnologiesandnetwor
6、ks,sothatbothmakelessmoneythanGoogledoesfromthesamenumberofsearches・SafaRashtchy,ananalystatPiperJaffray,asecuritiesfirm,estimatesthatforeveryadvertisingdollarthatGooglemakesonasearchquery,Yahoo!makesonly60-70cents.LastmonthYahoo!saidthatanewadvertisingalgorithmthatithaddesignedtoc
7、losethegapinprofitabilitywillbedelayed,anditssharepricefellby22%,itsbiggest-everone-daydrop.MSNisfurtherbehindGooglethanYahoo!insearch,anditsparent,Microsoft,facesanevenmorefundamentalthreatfromtheexpansionistnewpower.ManyofGoogle1snewventuresbeyondwebsearchenableuserstodothingsfre
8、eofchargethroughtheirwebbr
