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1、CorporateSocialResponsibilityThereareseveraldifferentdefinitionsaboutCorporateSocialResponsibility(CSR),accordingtoUnitedNationsIndustrialDevelopmentOrganization;CSRis"amanagementconceptwherebycompaniesintegratesocialandenvironmentalconcernsintheirbusinessoperationsandinteractionswiththeirstakehold
2、ers.CSRisgenerallyunderstoodasbeingthewaythroughwhichacompanyachievesabalaneeofeconomic,environmentaiandsocialimperatives,whileatthesametimeaddressingtheexpectationsofshareholdersandstakeholders'."People,planetandprofit11,alsoknownasthetriplebottomlineformsonewaytoevaluateCSR.“People"referstofairla
3、borpractices,thecommunityandregionwherethebusinessoperates.HPlanet”referstosustainableenvironmentaipractices.Profitistheeconomicvaluecreatedbytheorganizationafterdeductingthecostofallinputs,includingthecostofthecapital.2Therefore,tofulfillCSR,corporationsneedtodothreethingsreallywell.Firstly,corpor
4、ationsneedtorealizethattheirbusinessactivitieswouldinflueneetherelativesocialenvironmentgreatly;meanwhile,thelattercouldalsoinfluencethepossibilityofcorporatesuccess.Secondly,theinflueneeofcorporatebusinessactivitiesoneconomy,societyandenvironmentnotonlybenefitsthecorporationsthemselves,butalsobene
5、fitsthesurroundingsocialgroups.Thirdly,corporationsneedtocooperatecloselywithlocalorganizations,communities,governmentsectorstorealizethosebenefits.Whyitisessentialforcorporationstoundertaketheirsocialresponsibilities?Wecanunderstandthisbythefollowingaspects.1.publicwishes：Corporationsneedtoreactto
6、publicrequirements.2.Long-termprofits:CorporationswhoundertakesocialresponsibilitiestendtoobtainmorestableIong-termprofits;andthisisacorollaryofabettercorporateimage.3.Moralobligation:Corporationscanandshouldhaveconsciences,becauseresponsibleactivitiesareintheirowninterests.4.Publicimage:Corporatio
7、nstrytheirbesttostrengthentheirownpublicimagesinordertogetmorecustomersandbetteremployees,enterthecurrencymarketandobtainotherbenefits.5.Betterworkatmosphere:Theparticipationofcorporationscansolvealotofsoci
