资源描述：
《研究国际市场细分策略的影响及案例分析》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、0901班俸翠红StudyingtheImpactsofInternationalMarketsSegmentationStrategiesHowtoAnalysisandComparativeabouttheTaoBaoCompanyfromtheBeginningofBuildingtoPresentSituationsAbstractManycompaniesarefavorabletousingthemarketsegmentationstrategythatcanbetoimprovetheircompetitionpositio
2、nandmeettotheneedsofthecustomers・Especially,itisthemostimportantsignificanceofacompanyimprovingtheirstrategiestomeetfortheneedsofcustomers,thecompanyshouldanalysistheprocessesandtheinfluencestowardsacleartarget,thespecialplanningandtheregularstrategiesacompanyfollowstepbys
3、tep,andacompanybenefitsfromtheadvantagesandavoidstothedisadvantagestosomeextent.Therefore,thecompanywouldsuccessintheexperienceofthecompetitionwiththedevelopmentoftheInternationalmarketsmanycompaniesdependonthewebsitemakingaprofitbyopeningvariousshops,suchustheTaoBaowebsit
4、e.Atpresent,itshowsthatthestrategiesarepracticedappropriatelyandformedabetterintegratedorganization,andalsotestifiedthelimitlessspacesandpotentialmarketsontheweb.Certainly,accordingtothedifferencebetweenthebeginningofitsconstructionandthepresent,wecanstudysomeimpactsandcom
5、pareaboutthedifferentphrasesthewebsitehowtooperate.1.TaoBaoCompanyHowtoUsetheMarketSegmentationStrategyNevertheless,itisnodoubtthatacompanychoosesawaytodevelopitsmindandsuitsforpromisingmarkettoexistenceandmakeprofits,thecompanyshouldmakeastudyonthemarket,thatistosay,theys
6、houldmakethemarketsegmentation.Therefore,theycouldfindthemarkettargetingandthenjuststandthemarketpositioningstably.Accordingtothesituationofournation,thepeopleonthenetworkarealwaystheyouths,whichisthehugemarketinChinaTaoBaowebsitehasinvolvedin.Manysurveyshavebeenshownthatt
7、heTaoBaoaddressestothepotentialmarketswhichincludesaboutthewomerTsclothes,men'sclothesandchildren^clothesandsoforth.Certainly,thecompanyhaschosenagoaltoextenditsmarket;formeetingfortheappropriateposition,asweallknown,itmustbeattractiveaboutlargenumbersofmanypeopleiftheycou
8、ldscanandtheclickthepagesontheweb.Meanwhile,thereisaquestionhowtosegmentthemarketlittleby
