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1、毕业论文(设计)外文翻译题目：品牌危机及其对策研究一、外文原文标题：Crisismanagement:prevention,diagnosisandintervention原文：Thepremiseofthispaperisthatcrisescanbemanagedmuchmoreeffectivelyifthecompanypreparesforthem.Therefore,thepapershallreviewsomerecentcrises,thewaytheyweredealtwith,andwhatcanbelearnedfromthem.Later,
2、weshalldealwiththeanatomyofacrisisbylookingatsomesymptoms,andlastlydiscussthestagesofacrisisandrecommendmethodsforpreventionandintervention.CrisisacknowledgmentAlthoughmanybusinessleaderswillacknowledgethatcrisesareagivenforvirtuallyeverybusinessfirm,manyofthesefirmsdonottakeproductiv
3、estepstoaddresscrisissituations・AsonesurveyofChiefExecutiveofficersofFortune500companiesdiscovered,85percentsaidthatacrisisinbusinessisinevitable,butonly50percentofthesehadtakenanyproductiveactioninpreparingacrisisplan(Augustine,1995).Companiesgenerallygotogreatlengthstoplantheirfinan
4、cialgrowthandsuccess.Butwhenitcomestocrisismanagement,theyoftenfailtothinkandprepareforthoseeventualitiesthatmayleadtoacompany'stotalfailure.Safetyviolations,plantsinneedofrepairs,unioncontracts,managementsuccession,andchoosingabrandname,etc.canbecomecrisesforwhichmanycompaniesfailtob
5、eprepareduntilitistoolate.Thetendency,ingeneral,istolookatthecompanyasaperpetualentitythatrequiresplansforgrowth.Ignoringtheprobabilitiesofdisasterisnotgoingtoeliminateordelaytheiroccurrences・Strategicplanningwithoutinclusionofcrisismanagementislikesustaininglifewithoutguaranteeinglif
6、e.Onereasonsomanycompaniesfailtotakestepstoproactivelyplanforcrisisevents,isthattheyfailtoacknowledgethepossibilityofadisasteroccurring.Likeanostrichwithitsheadinthesand,theysimplychoosetoignorethesituation,withthehopethatbynottalkingaboutit,itwillnotcometopass.HalWalker,amanagementco
7、nsultant,pointsout“thatdecisionswillbemorerationalandbetterreceived,andthecrisiswillbeofshorterduration,forcompanieswhoprepareaproactivecrisisplan^(Maynard,1993).Itissaidthat"therearetwokindsofcrises:thosethatyoumanage,andthosethatmanageyoiT(Augustine,1995).Proactiveplanninghelpsmanag
8、ersto
