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1、凯德华玺行销策划内涵(Cademarketingplanningconnotation)CademarketingplanningconnotationCadeoverview:CadeislocatedintheeastofBeijing,thesecondringofChaoyangmen,theregion，srichhistoricalsites,astronghumanisticatmosphere,creatingapureimperialoriginoftheproject・Ritan,nanxincang,Yosh
2、inobuFuGong,LiuYongfu,DongyueTempleetc・nationalculturalrelicsprotectionunitssurroundingthedistribution,andalargenumberoftraditionalBeijingcourtyardhousesandotherbuildings,theheritageofthehumanitiesthicksiteforhundredsofyears,showingtheImperialEmperorfootrhymepulse・Ina
3、dditiontotherichculturalheritage,thelocationoftheprojectprefixenterprisesgathered,hasbecomethegoldenaxisofBeijing，seconomylies.Themajorministriesandcommissions,includingCNOOC,PetroChina,GuohuaPower,andotherforeignministries,havegatheredhere・Modernandtraditional,equala
4、ttentiontofashionandhumanityhavemadethelifehereauniqueculturaltrait・Cademarketingplanningconnotation:Realestatemarketingplanningmainlyineludesthreeparts:serviceorientationandproductdesignorientation,marketingplanning,projectsalesplanning(projectsalesphase)・Morethan20y
5、earsofreformandopeningup,China'shousingreformhasbeendeepening,therealestatemarkettograduallygrowup,in2006,theeconomyofourcountrytoundertakeasteadydevelopmenttrajectoryin2005,continuinghighgrowth.Therefore,therealestateindustry,asapillarindustryofthenationaleconomy,ist
6、akingadvantageofthesituationandstillplaysanimportantroleinstimulatingeconomicgrowth・However,withtherapiddevelopmentoftherealestatemarket,thecompetitionoftherealestateindustryisbecomingmoreandmorefierce・Realestatemarketingasanimportantpartofrealestatedevelopmentandmean
7、s,moreandmoreattentionby developers・Undertheconditionofmodernmarketeconomy,whocanwininthecompetitionoftherealestatedevelopers,becausetounderstandthemarket,understandtheneedsofthetargetgroups,accordingtothemarketdemandforrealestatedevelopmentprojects,andultimatelyprofi
8、toroccupythemarket,andpromotethecontinuousdevelopmentofenterprises・Butmanydevelopersstilllackthe"customeroriented"concept,th
