客户流失分析【外文翻译】

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1、毕业论文（设计）外文翻译题目：客户流失问题研究一、外文原文标题：Customerchurnanalysis一acasestudy原文：ABSTRACTCustomervalueanalysisiscriticalforagoodmarketingandacustomerrelationshipmanagementstrategy.Animportantcomponentofthisstrategyisthecustomerretentionrate.Customerretentionratehasastrongi

2、mpactonthecustomerlifetimevalue,andunderstandingthetruevalueofapossiblecustomerchurnwillhelpthecompanyinitscustomerrelationshipmanagement.Conventionalstatisticalmethodsareverysuccessfulinpredictingacustomerchum.Thegoalofthisstudyistoapplylogisticregressiontec

3、hniquestopredictacustomerchumandanalyzethechurningandnochurningcustomersbyusingdatafromapersonalretailbankingcompany.1.IntroductionThesubjectofcustomerretention,loyalty,andchurnisreceivingattentioninmanyindustries.Thisisimportantinthecustomerlifetimevaluecont

4、ext.Acompanywillhaveasenseofhowmuchisreallybeinglostbecauseofthecustomerchurnandthescaleoftheeffortsthatwouldbeappropriateforretentioncampaign.Themassmarketingapproachcannotsucceedinthediversityofconsumerbusinesstoday.Customervalueanalysisalongwithcustomerchu

5、rnpredictionswillhelpmarketingprogramstargetmorespecificgroupsofcustomers.Personalretailbankingsectorischaracterizedbycustomerswhostayswithacompanyverylongtime.Customersusuallygivetheirfinancialbusinesstoonecompanyandtheyworftswitchtheprovideroftheirfinancial

6、helpveryoften.Inthecompany，sperspectivethisproducesastabileenvironmentforthecustomerrelationshipmanagement.Althoughthecontinuousrelationshipswiththecustomersthepotentiallossofrevenuebecauseofcustomerchurninthiscasecanbehuge.Thispaperwillpresentacustomerchurna

7、nalysisinpersonalretailbankingsector・Thegoalofthispaperistwofold・Firstthechurningcustomersareanalyzedinbankingcontext.Thesecondobjectiveisaforecastofchurningcustomersbasedonalogisticregressionmodel.Aftertheintroductionthispaperhas6sections.Thebackgroundforcus

8、tomerlifetimevalueconceptispresentedinthechapter2.Thereisalsoaliteraturereviewaboutthecustomerchurnincludedinthechapter2.Themethodsusedinthisstudyarepresentedinthechapter3whileacloserlook