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1、4ThestructureandfunctionofcommunicationinsocietyHaroldD.LasswellTheactofcommunicationConvenientwaytodescribeanactofcommunicationistoanswerthefollowingquestions:WhoSaysWhatInWhichChannelToWhomWithWhatEffect?Thescientificstudyoftheprocessofcommunicationtendstoconcentrateuponon
2、eoranotherofthesequestions.ScholarswhostudytheHwho,nthecommunicator,lookintothefactorsthatinitiateandguidetheactofcommunication・Wecallthissubdivision(分支)ofthefieldofresearchcontrolanalysis.Specialistswhofocusuponthensayswhatnengageincontentanalysis・Thosewholookprimarilyatthe
3、radio,press,film,andotherchannelsofcommunicationaredoingmediaanalysis(p.84).Whentheprincipal(主要的,首要的)concerniswiththepersonsreachedbythemedia,wespeakofaudienceanalysis・Ifthequestionistheimpactuponaudiences,theproblemiseffectanalysis・Whethersuchdistinctionsareusefuldependsent
4、irelyuponthedegreeofrefinementwhichisregardedasappropriatetoagivenscientificandmanagerialobjective・Oftenitissimplertocombineaudienceandeffectanalysis,forinstance,thantokeepthemapart.Ontheotherhand,wemaywanttoconcentrateontheanalysisofcontent,andforthispurposesubdividethefiel
5、dintothestudyofpurport(涵义,意义)andstyle,thefirstreferringtothemessage,andthesecondtothearrangementoftheelementsofwhichthemessageiscomposed・StructureandfunctionEnticing(诱人的,迷人的)asitistoworkoutthesecategoriesinmoredetail,thepresentdiscussionhasadifferentscope・Wearelessinterested
6、individinguptheactofcommunicationthaninviewingtheactasawholeinrelationtotheentiresocialprocess・Anyprocesscanbeexaminedintwoframesofreference,namely,structureandfunction;andouranalysisofcommunicationwilldealwiththespecializationsthatcarryoncertainfunctions,ofwhichthefollowing
7、maybeclearlydistinguished:(i)thesurveillanceoftheenvironment;(2)thecorrelation(关联)ofthepartsofsocietyinrespondingtotheenvironment;(3)thetransmissionofthesocialheritagefromonegenerationtothenext.Biologicalequivalences(类似)Attheriskofcallingupfalseanalogies(类比),wecangainperspec
8、tiveonhumansocietieswhenwenotethedegreetowhichcommunicationisafeatureoflife