浅谈产品直销利与弊

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1、实用文案浅谈产品直销利与弊摘要随着直销在中国的快速兴起，直销这种营销方式吸引了越来越多企业的眼球，越来越多的消费者开始接纳直销。论文给企业提供了更多有关产品直销优点和缺点的信息，为企业的销售渠道的选择提供了决策依据。论文主要通过二手资料的收集、分析、归纳总结，对安利公司和东星公司实例论证，对安利公司历年销售数据建模预测及图表分析（主要采用Eviews软件），对现代直销和传统营销进行对比论证等方法，并对直销未来的发展情况进行研究，分别从企业的角度和消费者的角度对直销的优点和缺点进行了分析。从分析中可以看出，企业

2、采用直销的销售方式，主要目的是降低成本，提升企业的竞争力。经过研究发现，直销主要适用于竞争激烈的行业，适用于有强大实力的企业。从企业角度看，直销的优点在于降低产品售价，提高产品的竞争力，降低广告费用，并可为消费者提供专业化的服务；缺点在于销售费用大，区域局限性强，企业承担的风险大。从消费者角度看，直销的优点在于购买的商品获得的让渡价值提高，可以满足消费者多方面的需求；缺点在于直销人员的态度可能让顾客反感，售后服务无人管理。论文的观点是企业应当综合考虑直销的优点和缺点，根据企业自己的实际情况，选择适合企业发展的

3、销售方式。直销在中国将会有广阔的发展前景，在未来直销这种销售方式将以网络营销为主导，而且直销渠道和传统分销渠道将长期并存。关键词：直销直销的利与弊销售方式传统营销直销适用范围文案大全实用文案目录1引言·····································································11.1课题选取的理由和意义····················································11.2研究对象··············

4、··················································11.2研究对象································································11.3研究背景································································11.4研究方法·······················································

5、·········12直销的概述·······························································22.1直销的起源文案大全实用文案······························································22.2直销的定义······························································22.3直销目前的发展状况···············

6、·······································32.4直销的目的······························································32.5直销的主要形式··························································43直销的利与弊·····························································43.1直销与传统

7、营销的对比····················································43.2直销案例分析····························································53.3直销的优点·····························································113.4直销的缺点··················································

8、···········123.5企业如何扬长避短文案大全实用文案·······················································134直销的未来的发展························································144.1直销存在的问题···································