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ID:47033368
大小:6.30 MB
页数:58页
时间:2019-05-10
《吉首市中铁置业世纪山水商业定位报告》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、目录··································································1前言··································································2第一部分:房地产宏观市场分析··········································3一、吉首市房地产基本情况··············································3二、吉首市房地
2、产市场数据分析··········································4三、区域商业环境分析··················································6四、政策动态分析······················································13第二部分:产品定位·····················································15一、项目情况分析··············
3、········································15二、本案商圈分析······················································18三、产品定位分析······················································19四、各分区功能分析····················································27五、交通组织规划分析··················
4、································30第三部分:项目经济分析················································32一、售价分析··························································32二、收益测算分析······················································35第四部分:物业建筑规划建议·······················
5、·····················36一、商业、住宅关系分析················································36二、规划布局建议······················································39三、交通流设计建议····················································40四、建筑风格及外立面建议······································
6、········40五、景观环境主题及艺术风格建议········································41六、商业环境包装建议··················································43第五部分:关于销售模式及营销推广的建议································46一、销售模式分析······················································46二、营销推广建议·······
7、···············································48附一:商业业种经营条件················································50前言从2009年6月28日开工至今,已近半年,中铁置业·世纪山水项目在吉首市取得了良好的社会反响,引起了消费者、房地产企业、政府机关等多方面关注。时至年末,商务活动中心已进入收尾工程,一期一组团各物业形态已开始建设,临时接待中心的销售接待工作正在有条不紊的进行,各项工作正全面展开。随着项目临时接待中心
8、的日常接待及第五届吉首市房交会的参与宣传,令吉首广大购房消费群体对本项目也有了初步的认知。作为项目首期面世的一期一组团各物业种类,对于项目整体形象及实力的展示至关重要,其中就包括有临世纪大道底商部分,虽然本项目商业部分体量只有16000余平方米,仅占项目总建筑面积的2%,但项目地处吉首市新兴发展区域—乾州新区,商业市场及相关配套有别与市中心成熟
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