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1、020商业模式及发展策略外文翻译文献(文档含中英文对照即英文原文和中文翻译)原文：020BusinessPatternsandDevelopingStrategiesCasillasJC.AbstractTomostofpeople,020(OfflinetoOnline)itisnotdifficulttounderstand.Morethanadecadeago,thatis,aBrickandClickformulation,actuallythatistheprototypeoftheO2O.Withthefurther
2、developmentofelectricity,andinrecentyears,mobileInternetisbeyondordinarypeopleimaginethepaceofdevelopment,make020businessmodelmorerich,letmore020mentioned.However,themajorityof020discussionoftentooshallowlayers.Therefore,itisnecessarytounderstandthe020businessmodel,a
3、ndthinkabouteffective020strategy.Keywords:020businesspattern;Electroniccommerce;Developmentstrategy1Introduction020mainlydependingonthedegreeofactivenetworkgoodstocompletetheconstructionoftheactualgoodsstore,carry,peoplecanchoosetheirowngoodsathomeatanytimeandcomplet
4、etherelatedtransactions,thencanenjoytheactivitiesoftheentitystoresofferdirectly.Thebasicexistingwayistouseadiscount,salesinformationandservicestandardofcompleteonlinebusinessstructuretransformation.Thisislikeisthecenterofthenetworkasofflinetradingplatform,theshopwhic
5、hcanberealizedusingthischannel,assurestheconsumeralsodispensewiththetroublethattheentityshopandthegoodsdirectlytoscreening,thisconvenientserviceprocessstartedbymostInternetusers,andpromoteitshasbeentowardslargerscaleexpansionanddevelopment.1Thebackgroundandobjectives
6、of020Isthebackgroundofthe020businessmodel,inadditiontopureOfflinebusinessorcommunity,otherbusinessorcommunitymayhaveOffline(Offline)andOnline(Online)twopieces,needtogetthrough.Currentsituationisthatmanybusinessesonlineandofflinebusiness/communitycontactclosely,evenfr
7、agmented,onlineandofflinebusinessorcommunitytoenterprises'developmentisadverse,italsoclearlyagainsttheideaofintegratedmarketingcommunications.Infact,onlineandofflineplayadifferentrolerespectively,througheachothercanmakeofflineandonlineresourcesplaytotheirrespectivech
8、aracteristics,respectively,thetwosidesformpartnerships,somoreconducivetothecomprehensivedevelopmentoftheenterprise,toproducemoreben
