o2o模式研究外文文献及文献综述

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1、本份文档包含：关于该选题的外文文献、文献综述一、外文文献文献信息Analysisof020Model'sDevelopmentProblemsandTrendAbstractFuturecompetitionnotonlyexistsintheproductsandchannels,butalsoexistsintheresourceintegrationandterminalconsumers.020modeisnewcommercemodelwhichdoesadeeperexploretothesaleschannels，andhasaverygoodprospect

2、.Buttherearecertainobstaclesinitsdevelopment.Thispaperanalyzestheirrespectiveadvantagesoftwokindsofsalemodelsunderthebackgroundofelectroniccommerce，includingonlineelectricitysalesmodeandofflinestoresalesmodel.Thenitpointsouttheproblemsthatareneededtosolveinthedevelopmentprocessof020mode.At

3、last，thispaperanalyzesthefivenetworksneedingtobebuiltintheprocessof020modelintegration.Keywords：020Mode，OnlineandOffline，MobileCommerce，Network1•IntroductionPeoplewhoholdresourcesandconsumerscanwininthisindustry.SincetheriseofInternet(especiallythemobileInternet)ande-commerce,theOmni-Chann

4、elisoftenconsideredbythemajormerchantsasastrategicdirectionofatraditionalbusiness,thatputsallthe"customerscontact11includingtraditionalchannelsbasedontheaidoftheapplicationofInternetandinformationintegrationasthesalesopportunitiesandchannels,inordertoachievemaximumofpotentialtrafficandpurc

5、hasesdeal.Thebettermodeldevelopmentiscurrently020mode(OnlineToOffline).020isanelectroniccommercemodebasedononlineeffectiveinteractivity.Thisefficientintegrationmodebetweenvirtualworldandrealworldgetssupportandrecognitionfromallwalksoflife.020aimstomaximizetheuseofofflineandonlineresource;t

6、heypromoteeachotheranddependoneachothertoachieveawin-winsituation[l]-[4].020,unlikeOmni-Channel’sperspectiveofbusinessthinking，putsmoreattentiononthemaximizationofconsumptionvalue，andmakesconsumptioncostofcustomerlowerthroughbuildingthesystematicprocessandtheconsumptionsystem;020realizesth

7、etransformationprocessfromthesimplevendorsormanufacturerstolifeserviceprovidersbydevelopingthebiggestadvancedtechnologyandcommercialenvironment.2.AnalysisofTwoPatternsofOnlinee-Commerce2.1.AdvantageofOnlinee-CommerceModeChina’se-commercestartedlate,butitsdevel