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1、外文文献翻译原文及译文文献出处ShengJia,AlexTurner.Theliteraturereviewof020modefJ].PhysicalReviewB,2017,8(10):71-81.原文Theliteraturereviewof020modeShengJia,AlexTurnerAbstractWiththeriseanddevelopmentofthewebsites,peoplehavebeguntocontact020modeofelectroniccommerce,andthispatternisgraduallyknownand
2、acceptedbypeople・Intheriseanddevelopmentofthe020modeischangingthetraditionalformatandstructureofelectroniccommerce,asanewbusinessmodel,nomatterfortraditionalretailers,orthetraditionale-commerceplatformwillplayahugeimpact.Thispaperexpoundedhowtoshiftmoreconsumptionfromofflinetoonli
3、ne,becomeanewe-commerceinthefieldofhow,020e-commercemodelarisesatthehistoricmomentandhow020modeofleadinge-commerceindustrytoscaleandtothedirectionofdiversification.n020model"researchbecomesahottopicinresearchofelectroniccommerceinrecentyears.However,researchon"020model”belongstoth
4、eearlystage.Thisarticleadoptsthemethodofliteraturemetrology,statisticsandanalysisinrecentyears*020model"oftheliteratureandtheresearchsituationandcombedtheexpertsandscholarsarethemaincontentoftheresearch.Keywords:020mode,Group-buying,Review1IntroductionIntheelectroniccommerceisdeve
5、lopingrapidlynowadayssociety,people'slivingconsumptionwayiswiththeemergenceofnetworkconsumptionandgradualchange.Thepopularityofe-commerceconsumptionisrapidlyourlife,inorderTomaketheOfflineToOnlineconsumption,derivedanewe-commercemodel,namelythe020mode(OnlineToOffline),alsoknownasO
6、nlinebusinessmodel.n020model"istheearliestWal-martin2006wasthefirsttoputforwardideas,isbytheB2C(BusinesstoCustomers)Businessmodelderivedintheformofspecial.Refemngtotheonlinemarketingandonlinepurchasingtherebygivesimpetustotheconsumptionofofflinebusinessandofflinebusinessform.Throu
7、ghthenetwork,theuserexperienceofonlinemarketingandconsumptionisdrivenofflineproductssales.Theterm”020mode”，thefirstisbytheTrialPay,founderandCEOAlexRampellputforwardin2010,nO2Omodel”ismainlyusedingroup-buying,andtheprototypeistripin2003attheearliest.Theemergenceof"020model”，implem
8、entstheofflineservicecontactonlin
