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1、020商业模式及策略020BusinessPatternsandDevelopingStrategiesCasillasJC.AbstractTomostofpeople,020(OfflinetoOnline)itisnotdifficulttounderstand・Morethanadecadeago,thatis,aBrickandClickformulation,actuallythatistheprototypeoftheO2O.Withthefurtherdevelopmentofelectricity,andinrecentyear
2、s,mobileInternetisbeyondordinarypeopleimaginethepaceofdevelopment,make020businessmodelmorerich,letmore020mentioned・However,themajorityof020discussionoftentooshallowlayers.Therefore,itisnecessarytounderstandthe020businessmodel,andthinkabouteffective020strategy.Keywords:020busi
3、nesspattern;Electroniccommerce;Developmentstrategy摘要对于许多人而言，020(OfflinetoOnline)并不难理解。十几年前，即有BrickandClick的提法，其实那就是020的原型。随着电商的深入发展，以及近年来移动互联网超出常人想象的发展速度，让020的商业模式变得更丰富，让.020更多被提及。然而，目前多数的020讨论常流于浅层次。为此，有必要深入理解当今020商业模式,并思考有效的020策略。关键词：020商业模式；电子商务；发展策略1Introduction020mainlyd
4、ependingonthedegreeofactivenetworkgoodstocompletetheconstructionoftheactualgoodsstore,carry,peoplecanchoosetheirowngoodsathomeatanytimeandcompletetherelatedtransactions,thencanenjoytheactivitiesoftheentitystoresofferdirectly.Thebasicexistingwayistouseadiscount,salesinformatio
5、nandservicestandardofcompleteonlinebusinessstructuretransformation.Thisislikeisthecenterofthenetworkasofflinetradingplatform,theshopwhichcanberealizedusingthischannel,assurestheconsumeralsodispensewiththetroublethattheentityshopandthegoodsdirectlytoscreening,thisconvenientser
6、viceprocessstartedbymostInternetusers,andpromoteitshasbeentowardslargerscaleexpansionanddevelopment.1引言020主耍是根据网络商品的活跃程度完成实际商品店的建设、搬运，人们随吋可以在家挑选口己喜欢的商品并完成相关交易，之后便可肓接享受到实体商店提供的活动优惠。其基木存在方式就是利用打折、销售情况信息和服务标准等完成商务结构线上改造。这就好比是将网络作为线下交易的中心平台，商店既可以利丿1J这种渠道实现揽客，消费者也免去了到实体丿占的麻烦并能总接进行
7、商晶筛选，这种方便的服务流程开始受到人多数网民的追捧，并促进其一直朝着更大的规模扩建和发展。2Thebackgroundandobjectivesof020Isthebackgroundofthe020businessmodel,inadditiontopureOfflinebusinessorcommunity,otherbusinessorcommunitymayhaveOffline(Offline)andOnline(Online)twopieces,needtogetthrough・Currentsituationisthatmanyb
8、usinessesonlineandofflinebusiness/communitycontactclosely,evenfragme
