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1、外文翻译RETHINKINGRESEARCHMETHODSFORTHERESOURCE-BASEDPERSPECTIVE:ISOLATINEGSOURCESOFSUSTAINABLECOMPETITIVEADVANTAGEMaterialSource:StrategicManagementJournalAuthor:MichaelPorterAnexplorationoftraditionalperspectivesandcontemporarypropositionsregardingsustainablecompet
2、itiveadvantagepointstotheconclusionthatthelocusofadvantageislocatedspecificallywithinorganizationaleffects.Thekeyissueemergesthatresearchinvestigatingsourcesofsustainablecompetitiveadvantagemustbedonenotonlyonorganizationsbutalsoinorganizations.Thefalloutfromthis
3、conclusionis,however,thattheresearchmethodologiestraditionallyusedinstrategyresearchwillnotunambiguouslyuncoverthesesourcesofsustainableadvantage.Usingorganizationalcultureasanexampleofapossiblesourceofsustainableadvantagewithinaresource-basedparadigm,afour-stepr
4、esearchframeworkissuggestedforisolatingtheseorganizationaleffects.Duringthelasttwodecadestheemphasisinthestrategicmanagementliteraturehasshiftedfromviewingcompetitiveadvantageasprimarilydeterminedbyenvironmental(industry/market)factorstoaresource-basedview(RBV)(W
5、ernerfelt,1984)thathighlightshowthedeploymentofuniqueandidiosyncraticorganizationalresourcesandcapabilitiescanresultinsustainedsuperiorperformance(Lado,Boyd,andWright,1992).Underlyingthisshiftisarecognitionthatsustainedcompetitiveadvantagegrowsoutofthosevaluable,
6、rent-generating,firm-specificresourcesandcapabilitiesthatcannoteasilybeimitatedorsubstituted.Theverynatureofsuchvariablessuggeststhatlargesample,multi-industry,singletime-periodsamplesusingsecondarysourcesofdatawillnothelpdisentanglethekeyfactorsthatmayprovidesus
7、tainableadvantage.Toovercomethislimitation,weproposeageneralapproachforrevealingsourcesofsustainedcompetitiveadvantage.Firnperformance,organizationalfactorsandsustainedcompetitiveadvantageCompetitiveadvantagecontinuestoprovidethecentralagendainstrategyresearch.Th
8、eindustrialorganizationmodel,contingencytheoriesandmostrecently,theRBV—inamovefromexternalfactors,to‘fit’perspectives,tointernalelements—highlighttherangeoffac
