中国消费者对企业社会责任的看法[外文翻译]

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1、外文翻译Chineseconsumers'PerceptionofCorporateSocialResponsibilityMaterialSource:http://www.springerlink.com/content/084344708t026633/fulltext.pdfAuthor:BalaRamasamy,MathewYeungThefindingsofthisarticleincreaseourunderstandingofcorporatesocialresponsibilityfromtheconsumers’perspectiveinaChinesesetting

2、.Basedonprimarydatacollectedviaaself-administeredsurveyinShanghaiandHongKongandresultsofsimilarstudiesconductedinEuropeandtheUnitedStates,weprovideevidencetoshowthatChineseconsumersaremoresupportiveofCSR.WealsoshowthatCarroll’spyramidofresponsibilitiescanbeappliedinChina.Weevaluatedtheimportancep

3、lacedbyChineseconsumersonthefourresponsibilitiesoffirms–economic,legal,ethicalandphilanthropic–andfindthateconomicresponsibilitiesaremostimportantwhilephilanthropicresponsibilitiesareofleastimportance.Thenatureofthesedifferencesisimportantforfirmsintendingtousecorporatesocialresponsibilityforstra

4、tegicpurposes.CSRhasmadeit’smarkasanimportantareainbusinessliterature.Theincreasingnumberofarticlesinleadingbusinessjournalsanddedicatedjournalstotheareaprovideampleevidencetothiseffect.Atthesametime,thesocialresponsibilityofbusinessesisalsogainingpopularityamongotherstakeholders.Forinstance,the2

5、006ConeMillenialCauseStudyfoundthat61%ofthemillenials(thosebornbetween1979and2001)feelthatitistheirresponsibilitytomaketheworldabetterplace,while78%believethatcompanieshavearesponsibilitytojointhemintheirefforts(www.coneinc.com).Thepopulartalentshow,AmericanIdol,showcasedpovertyinAfricainits2007s

6、eason,andcalledforparticipationofitsviewers(individualsandbusinesses)tohelperadicateit.InarecentsurveybyMcKinsey,89%ofconsummerssurveyedbelievedthatcompaniesshouldbalancetheirobligationstotheirshareholderswiththeircontributiontothebroadercommongood,whileonly48%ofthe4063consumerssurveyedinChina,Fr

7、ance,Germany,theUK,India,JapanandtheUSfeelthatcompaniesaremakinganymeaningfulcontributiontothecause(Boninietal.,2007a).Inthe1980sand1990s,CSRliteraturefocusedonthecorporation’sengagementinsocialresponsibilitiesfromabus