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1、AbstractNowadays,withtherapiddevelopmentofthetourismindustry,theinternationaltourismisbecomingmoreandmorepopula匚MoreandmorecountriesareincreasinglyconcentratingontheNationalTouristDestinationImage.Manycountriesareactivelystrivingtocreateanddisseminatetheexcellentimageofth
2、ecountry.MostcountrieshaveregardedpromotingtheNationalTourismDestinationImageasthekeytoenhancethenationaltourismindustryThroughthescientificandeffectivepromotionalcommunicationstrategies,theytrytoattractmoreforeigntourists,increasetheirperceptionofthetourismimageandinitia
3、tetheirtravelbehavio匚KoreaachievedgreatresultsinshapinganddisseminatingtheKoreantouristdestinationimage,bycombingthecharacteristicsofthetourismresourcesandtheindustrialdevelopment.TheintegrationoftheculturalelementshighlightstheuniquevalueoftheKoreantourism,andeffectively
4、promotesthedevelopmentoftourismandotherrelatedindustries.InaccordancewiththeknowledgeoftheCommunicationandtheTourism,firstly,thisarticlesumsuptheresearchesfromdifferentcountriesandlearntheconceptionofthetourismimageandnationaltourismimage.Secondly,thispaperanalyzestheproc
5、essofbuildingtheKoreanNationalTourismDestinationImage.Afterwards,usingmanyvividcases,thisarticlesummarizesthevariouscommunicationstrategiesinKoreaNationalTourismDestinationImage,suchasHallyuculturalbrandstrategy,theintroductionofmajoreventsstrategy,nationalizationleadsglo
6、balizationandsoon.However,therearealsosomeflawsandshortcomingsinthedisseminationprocessofKorea.Afterthecomprehensiveanalysisabouttheexperienceandinadequate,combinedwiththecharacteristicsandthepracticaldevelopmentstatusofChinesetourism,thisarticletriestoputupwithsomeuseful
7、suggestionsforChinesenationaltourismdestinationimagedissemination,suchaspayingmoreattentiontothedetails,promotingpublicparticipation,cooperatingwithothercountriesandtraininghigh-qualitytalents.Keywords:Korea,TourismDestinationImage，Hallyu,Communicationstrategyhi摘要IAbstrac
8、t11目录IV第一章绪论1第一节研究背景1第二节研究方法2第三节相关概念的界定与内涵3一旅游形象3二国家旅游形象4三旅游日的地形象的影响因素5四形象识别系统（CIS）理念的内涵6第二章韩国国家
