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1、外文翻译原文ANEXPLORATIONOFTAIWANESEADOLESCENTS'IMPULSIVEBUYINGTENDENCYMaterialSource：Adolescence[Adolescence]2005Spring;Vol.40(157),pp.215-23.Author：Chien-HuangLinandHung-MingLinABSTRACTThepurposeofthisstudywastoexamineviaaquestionnairethepersonalcharacter
2、isticsandimpulsivebuyingtendenciesof15-to19-year-oldTaiwan-eseadolescents.Resultsindicatedthattheimpulsivebuyingwassignificantlyassociatedwithgender,age,andamountofpocketmoneyavailable.Femalesindicatedmoreimpulsivebuyingthandidmales,andgraduallyincrea
3、sedwithage.Impulsivebuyingsignificantlyincreasedwiththeincreaseintheamountofpocketmoneyavailable.Possibleextensionsoftheresearchinthisareaareoffered.INTRODUCTIONMarketershaverecognizedthesignificanceofimpulsivebuying.Retailersarecontinuallytryingtoinc
4、reasethenumberofimpulsivepurchasesthroughproductdisplaysandstoreandpackagedesigns(Hoyer&Maclnnis,1997;Jonesetal.,2003).Inaddition,contemporarymarketinginnovations,forexample,24-hourconveniencestores,televisionshoppingchannels,andInternetshopping,expan
5、dimpulsivebuyingopportunities(Kacen&Lee,2002).Researchonimpulsivebuyinghasincreasedduringthelastdecade(Rook&Fisher,1995;Rook&Gardner,1993).Impulsivebuyingisdefinedas“anunplannedpurchase”thatischaracterizedby“relativelyrapiddecision-making,andasubjecti
6、vebiastowardimmediatepossession"(Rock&Gardner,1993,p.3).Itisdescribedasmorearousing,unintended,lessdeliberate,andmoreirresistiblebuyingbehaviorascomparedtoplannedbuyingbehavior(Rook,1987;Rook&Fisher,1995;Rook&Hoch,1985).Further,higherimpulsivebuyersar
7、elikelytobe7unreflective,tobeemotionallyattractedtotheobject,andtodesireimmediategratification(Hoch&Loewenstein,1991;Thompsonetal.,1990).Consistentwithresearchonimpulsivenessinthepsychologyliterature,recentstudiesinmarketingassertthattheimpulsivebuyin
8、gtendencyisadistinctivepersonaltrait(Beatty&Ferrell,1998;Puri,1996;Rook&Fisher,1995).Forexample,RookandFisher(1995,p.306)suggestthat"individualimpulsivebuyingtendenciescanbeconceptualizedasaconsumertrait."Basedupontheresearchliterature(e.g.,Be
