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1、外文翻译原文FutureresearchdirectionsintourismmarketingMaterialSource:DepartmentofMarketingandOperationsManagement,UniversityofMacedonia,Thessaloniki,Greece,andA.J.PalumboSchoolofBusinessAdministration,DuquesneUniversity,Pittsburgh,Pennsylvania,USA.Author:RodoulaTsiotso
2、u1.IntroductionAstheglobalpopulationagesandtravellingbecomescheaperandquickerthanitistodayandtourismwillcontinuetobeacornerstoneoftheglobaleconomy.Theincreasedemphasisonsustainabilityandlifestyledecisionswillalsoheavilyinfluencetourismandthewayitismarketedinthefu
3、ture.Thisspecialjournalissuehasincludedsomeofthemostcuttingedgeresearchondevelopmentshappeningintourismmarketingresearch.However,itisalsoimportanttopointouttheresearchareasthatstillneedtobeaddressedinordertohaveamoreglobalandrefinedunderstandingofwheretourismrese
4、archisheadingandwhatacademics,practitionersandpolicyanalystscandoinordertobetterunderstandtourismmarketing.Theaimofthispaperistohighlightsomefertileresearchareasandstresshowmoreinterdisciplinaryresearchisrequiredrelatedtotourism.TableIpresentsthemainresearchtopic
5、sidentifiedinthetourismmarketingliterature.Wefocusontheresearchareasthathavebeenaddressedinthepapersofthespecialissuetoclarifyandidentifyfutureresearchavenues.Thestructureofthispaperisasfollows.First,suggestionsforfutureresearchintheareasofconsumerbehavior-market
6、segmentation,brandmanagement,e-marketing-useofnewtechnologiesandstrategicarediscussed.Astheobjectiveofthisspecialjournalissuewastocontributetotheexistingliteratureanddevelopnewknowledgeontourismmarketing,theabovetopicsarestatedasmajorresearchareasworthyoffurthera
7、cademicandpractitionerinquiry.Thenextsectionofthepaperdiscusseshowfutureresearchontourismmarketingneedstolinkmoretoothermarketingandmanagementareasofstudy.Thefinalsectionofthepaperconcludesthepaperbystatingthattourismmarketingisaninterestingandexcitingareaofexper
8、tiseandwillcontinuetogrowinthenextdecades.TableI.CurrentresearchareasandtopicsintourismmarketingresearchResearchareasTopicsConsumerbehaviorMotives,perceptions,