旅游营销的未来方向-外文翻译

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1、外文翻译原文FutureresearchdirectionsintourismmarketingMaterialSource:DepartmentofMarketingandOperationsManagement,UniversityofMacedonia,Thessaloniki,Greece,andA.J.PalumboSchoolofBusinessAdministration,DuquesneUniversity,Pittsburgh,Pennsylvania,USA.Author:RodoulaTsiotsou1.IntroductionAstheglobalp

2、opulationagesandtravellingbecomescheaperandquickerthanitistodayandtourismwillcontinuetobeacornerstoneoftheglobaleconomy.Theincreasedemphasisonsustainabilityandlifestyledecisionswillalsoheavilyinfluencetourismandthewayitismarketedinthefuture.Thisspecialjournalissuehasincludedsomeofthemostcu

3、ttingedgeresearchondevelopmentshappeningintourismmarketingresearch.However,itisalsoimportanttopointouttheresearchareasthatstillneedtobeaddressedinordertohaveamoreglobalandrefinedunderstandingofwheretourismresearchisheadingandwhatacademics,practitionersandpolicyanalystscandoinordertobetteru

4、nderstandtourismmarketing.Theaimofthispaperistohighlightsomefertileresearchareasandstresshowmoreinterdisciplinaryresearchisrequiredrelatedtotourism.TableIpresentsthemainresearchtopicsidentifiedinthetourismmarketingliterature.Wefocusontheresearchareasthathavebeenaddressedinthepapersofthespe

5、cialissuetoclarifyandidentifyfutureresearchavenues.Thestructureofthispaperisasfollows.First,suggestionsforfutureresearchintheareasofconsumerbehavior-marketsegmentation,brandmanagement,e-marketing-useofnewtechnologiesandstrategicarediscussed.Astheobjectiveofthisspecialjournalissuewastocontr

6、ibutetotheexistingliteratureanddevelopnewknowledgeontourismmarketing,theabovetopicsarestatedasmajorresearchareasworthyoffurtheracademicandpractitionerinquiry.Thenextsectionofthepaperdiscusseshowfutureresearchontourismmarketingneedstolinkmoretoothermarketingandmanagementareasofstudy.Thefina

7、lsectionofthepaperconcludesthepaperbystatingthattourismmarketingisaninterestingandexcitingareaofexpertiseandwillcontinuetogrowinthenextdecades.TableI.CurrentresearchareasandtopicsintourismmarketingresearchResearchareasTopicsConsumerbehaviorMotives,perceptions,