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1、电子商务文案学号：201220010132班级：12电商1姓名：张剑学院：工商管理Marketanalysis1,analysisofexistingproductsonthemarket2,consumptioncharacteristicsanalysis3,thetargetconsumergroupanalysisAnalysisofexistingproductsonthemarketChinaistheworld'sseafoodproductionandconsumptioncountry,hasanextensiveseafoodmarket.Witht
2、hecontinuouseconomicdevelopment,people'slivingstandardscontinuetoimprove,seafoodconsumptionwillincreaserapidly.Atthesametime,consumerdemandisundergoingsubtlechanges:HierarchyofNeedstopersonalizedanddiversifieddevelopment,moreandmoreattentiontothequalityofserviceprovidedbytheenterprise.In
3、ordertomeetthemarketdemand,newbusinessmodelisimperative.ConsumerAnalysisChinaprofoundfoodculture,consumersgenerallypreferseafood,especiallythevariouspopularseafood,andpork,edibleoilpricesrisesoseafoodbecameanimportantalternativemerchandise・Rationalconsumersbegantodevelopinthedirectionreq
4、uiredforseafoodseafoodisnotlimitedtothesurfaceandrequirefast,health,convenience,safetyandsophisticated,humane,high-qualityservices.Aspeople'sworkandlifepressure,consumerslessandlesssparetimeattheirdisposal,inhersparetimeanddonothavetimetobuyseafoodprocessing,thereforeprocessedseafoodisve
5、rypopular,consumerswantbusinessthroughdiversification,professionalmanagementformandprovidefresh,nutritious,convenient,deliciousseafooddishes・Analysisofthetargetconsumergroup15-30year-oldconsumers:Theyareintheearlystagesoflife,anythinginlifeisfullofexpectations,likestotrynewthings,daretoc
6、hallenge.Theyhavehighdemandsforfood,bothdelicious,butalsopayattentiontothefoodenvironment,pettybourgeoisie,sotheyshouldbeamajorseafoodconsumergroups.30™45yearsoldconsumers:Theyaremothersandfatherswhoare,forthelifeoftheconsiderationwillbemoreresponsibleforthepressureisenormous,buttheyalre
7、adyhaveacertaineconomicbase,toachievehigh-gradeconsumption.Consumersover45yearsold:Theyinthedietinaverystrangeposition,theyhavetheabilitytoenjoyahighlevelofconsumption,butprobablybecauseofphysicalreasons,cannotbeexcessiveintakeofhighproteinthings,forseafoodthedemandislimi
