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1、电子商务文案学院：工商管理Marketanalysis1,analysisofexistingproductsonthemarket2,consumptioncharacteristicsanalysis3,thetargetconsumergroupanalysisAnalysisofexistingproductsonthemarketChinaistheworld'sseafoodproductionandconsumptioncountry,hasanextensiveseafoodmarket.Withthecontinuousecon
2、omicdevelopment,people'slivingstandardscontinuetoimprove,seafoodconsumptionwillincreaserapidly.Atthesametime,consumerdemandisundergoingsubtlechanges:HierarchyofNeedstopersonalizedanddiversifieddevelopment,moreandmoreattentiontothequalityofserviceprovidedbytheenterprise.Inorde
3、rtomeetthemarketdemand,newbusinessmodelisimperative.ConsumerAnalysisChinaprofoundfoodculture,consumersgenerallypreferseafood,especiallythevariouspopularseafood,andpork,edibleoilpricesrisesoseafoodbecameanimportantalternativemerchandise.Rationalconsumersbegantodevelopinthedire
4、ctionrequiredforseafoodseafoodisnotlimitedtothesurfaceandrequirefast,health,convenience,safetyandsophisticated,humane,high-qualityservices.Aspeople'sworkandlifepressure,consumerslessandlesssparetimeattheirdisposal,inhersparetimeanddonothavetimetobuyseafoodprocessing,therefore
5、processedseafoodisverypopular,consumerswantbusinessthroughdiversification,professionalmanagementformandprovidefresh,nutritious,convenient,deliciousseafooddishes.Analysisofthetargetconsumergroup15-30year-oldconsumers:Theyareintheearlystagesoflife,anythinginlifeisfullofexpectat
6、ions,likestotrynewthings,daretochallenge.Theyhavehighdemandsforfood,bothdelicious,butalsopayattentiontothefoodenvironment,pettybourgeoisie,sotheyshouldbeamajorseafoodconsumergroups.30---45yearsoldconsumers:Theyaremothersandfatherswhoare,forthelifeoftheconsiderationwillbemorer
7、esponsibleforthepressureisenormous,buttheyalreadyhaveacertaineconomicbase,toachievehigh-gradeconsumption.Consumersover45yearsold:Theyinthedietinaverystrangeposition,theyhavetheabilitytoenjoyahighlevelofconsumption,butprobablybecauseofphysicalreasons,cannotbeexcessiveintakeofh
8、ighproteinthings,forseafoodthedemandislimited,andtheypaymoreattentio
