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1、AbstractThedevelopmenttrendofChina'seconomyhasbeenontheriseinrecentyears,withtheimprovingofthepeople'smateriallifelevel,populationexplosion,enthusiasmforrealestateindexcontinuedtorise,high,therealestateindustrybecomepullthedominantindustryofnationale
2、conomycontinuestogrow.Theprosperityofrealestateindustryatthesametime,thereareunbalancedindustrialdevelopmentandotherissues.Aseriesofmeasurestostrengthengovernmentregulation,therealestatemarket,withsuchaseriousbigpolicyenvironment,therealestateindustr
3、ycompetitionisalsogrowing.Realestatemarketingascriticalintherealestatedevelopmentprocess,istheultimatebehavioroftheworkingprocessoftherealestatedevelopmentseries,relatedtorealestatecompanyeconomicbenefitsandsocialbenefits,isthetouchstoneofsuccessfore
4、nterprisedevelopment.Realestatedevelopmentprojectcansuccessfullyentertherealestatemarket,attracttheattentionofconsumers,receivecustomerswelcome,alldependsontherationalityandscientificnatureoftheprojectmarketingstrategy.So,onthebasisofmarketresearch,s
5、cientificandrationaldesignoftheenterprisemarketingstrategytopromoteaccurategrasptherealestatemarket,developingmarketingstrategyinaccordancewiththeobjectivedemandofconsumers,andadjuststrategyaccordingtothechangeoftheenvironmentatanytime,tomeettheneeds
6、ofthemarket.Inthispaper,throughconsultingalargenumberofmarketingandrealestatemarketingrelatedtheory,combinedwithQingdaoSDgloryrealestatedevelopmentcompanymarketingpresentsituationandcoastalcityprojectgeneralsituation,deepwithinthecompanytocollectrele
7、vantinformation,andinviewofthecoastalcityofgloryprojectmacroenvironment,competitionsituationindetailanalysis,finallyitisconcludedthatthecompany'smarketingSWOTanalysismatrix,thenthefieldinvestigationonsurroundingconsumer,andsupplementedbytheSTPstrateg
8、icideasontheprojectformarketsegmentationandtargetmarketselectionandpositioning,finallyusingthetheoryof4psmarketingstrategy,thecoastalcityofgloryprojectproduct,price,channel,promotionof"fourcombinations"marketingstrategy,andtosafeguardmeasurestomakeit
