专业英语-第5章-市场营销概述

《专业英语-第5章-市场营销概述》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、安阳师范学院商学院教案第5章市场营销概述第周课题：市场营销概述教学方法：讲授法、案例分析法、小组讨论法教具：多媒体教学目的：了解市场营销的基本内容，熟悉市场营销概述中的英文概念，掌握相关核心词汇。教学重点：市场营销专业的英文术语。教学难点：市场营销相关概念的英文表述。教学过程设计：【复习旧课】回顾全球人力资源管理的英文表述。【讲授新课】第5章市场营销概述Quotation:"Communicationisthemostimportantformofmarketing•”AkioMorita(1921-1999)Co-founderofSonyStartingup:A.'ThefourPs‘f

2、ormthebasisofthemarketingmix.Ifyouwanttomarketaproductsuccessfully,youneedtogetthismixright・Matchthe"Ps‘1to4tothedefinitionsa)tob)B・Listentofourconsumerstalkingaboutdifferentproducts.DecidewhichofthefourPseachspeakerisdiscussing:product,price,promotionorplace・Vocabulary:1market:ese^rchysharedfa)The

3、percentageofsalesacompanyhasb)Informationaboutwhatcustomerswantandneedc)Agroupofcustomersofsimilarage,incomelevelandsocialgroup2consumerkehaxiorjoodsa)descriptionofatypica【customerb)whereandhowpeoplebuythingsc)thingspeoplebuyfortheirownuse3productauncb-^*.ifecycleanga)Introductionofaproducttothema

4、rketb)Lengthoftimepeoplecontinuetobuyaproductc)Setofproductsmadebyacompany4salesforecast/figurestargetX^a)Howmuchacompanywantstosellinaperiodb)Howmuchacompanythinksitwillsellinaperiodc)Howmuchacompanyhassoldinaperiod5advertising:ampaigny昨¥agencya)Abusinesswhichadvises'companiesonadvertisingandmake

5、sadsb)Anamountofmoneyavailableforadvertisingduringaparticularperiodc)Aprogramofadvertisingactivitiesoveraperiod,withparticularaimsReadingcomprehensionanddiscussion:NizhnyNovgorod:Strivingforhistoriccity'sdream.CASESTUDY:KristalWaterReadthecaseFilluptableofbackgroundofthecase-Discussion