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1、AbstractFromthe1990stheHvarietyshow"andacevarietyvarietyshowintelevisionbroadcasting,isnowthemajortelevisionnetworkstocompete"Variety”and"crowded”trend,varietyvarietyshowonnationaltelevisionscreenhasbecomethemostawatch,themosttopical,most"sellingpoint”，theaud
2、iencemostwidelyusedtypeoftelevisionprogram.Withthegradualriseofnewmediaandmainstreaming,thewaypeoplewatchTVhaschangedthepast,weareathome,turnontheTV,whatTVstationbroadcastwhatwesee,wesimplychoosetoswitchbetweenthevariouschannels,thenTVproblemishowtodo,"headst
3、art11atthebeginningoftheprogrameightsecondstotrytoattracttheaudience,topreventthelossofviewers,viewersnowhavemorechoices,youcanwatchTVontheInternet,andisnotlimitedbytimeandspace.Televisionshowedmoretraditionalmediaasaone-waycommunication,poorinteractivity,vie
4、wersareforcedtoacceptatelevisionprogrambasedontelevisionarrangements,theirautonomyisverylimited,andTVinformationlinearlywithtimelapse,intheformofexpressionmultimediaexpressionandtheInternetthereisabiggap.Becauseconvenientnetwork,moreandmorepeoplechoosetowatch
5、TVprogramsontheInternet,especiallytheTVseries,theinitiativetochoosethenetworkasacomplementtomoreandmorepeople,andsignificantlyreducethetimepeoplewatchTV,shows,TVmediapositioninthenewmediaisshaken,andthetelevisionvarietyshowalsosufferedthenetworkhomemadevariet
6、yshowchallenges,butalsohasitsownTVvarietyshowiiTeplaceabledevelopment.Isinseparablefromthedevelopmentofnewmedianetworktelevisionvarietyshowexistingspending,TVvarietyshowcontentsystemcannotignoretheexistenceofnewmedia.TVvarietyshowwanttogetfuturenewlivingspace
7、fordevelopment,toactivelypromotetheinteractionwiththenetworkmedia,andonlinemediaareactivelyseekingcooperationwiththeTVvarietyshowinthecompetition.Inthetelevisionvarietyshowsandonlinemediatoseekwin-winsituation,nNetworkinteractive11modequietlybom.Thispaperdesc
8、ribesthe'InteractiveNetwork11isdefined,aboutitsriseanddevelopmentprocess,andfocusonthetelevisionvarietyshow"Networkinteractive”strategy,analysisoftheadvantagesofitsstrategyandproblems,and
