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1、毕业设计（论文）题目:电子商务环境下消费者行为分析电子商务环境下消费者行为分析摘要屯子商务从起步开始至今发展都非常迅猛，电子商务的发展使企业、市场和消费者行为发生了巨大的变化。更进一•步来说，电子商务改变了人们的消费方式。企业只有了解了这些变化，才能给企业带来更多的商机，从而制定正确的策略，在市场竞争中取得优势。本文通过对电子商务环境下消费者行为，包括消费者心理个性化、消费者学习行为的主动性增强、注重商品价格、转换速度加快以致心理稳定性减少的心理特征的分析,及出心理因索所引起的消费者追求购买的方便和购物乐趣、直接参与生产和流通的全过程、理性的消费者行为的特征进行分析。并针对以上分析为商家提
2、出满足顾客的内在需要、向消费者提供高效的信息和技术、定价及特价专栏的心理策略、以产品时尚为导向制定产品策略的相应心理策略；以及把握好产品信息描述的度、为消费者捉供更快捷方便的参与方式和渠道、增加网站口身的吸引力和营销优势的行为对策，供商家们借鉴，希槊能为将在或将想在网上创业的创业者提供冇利的信息。关键词：电子商务；环境；消费者行为；商家对策ANALYSISOFCONSUMERBEHAVIORSINE-COMMERCEENVIRONMENTABSTRACTSofarelectroniccommercehasdevelopedrapidlysincestart-up.Itsdevelopmen
3、thasbroughtgreatchangetothebehaviorofcorporations,marketandconsumers-Further,ithasremodeledpeople'sconsumptionpatterns.Unlessenterprisersrealizedthechange,theywon'tbringmorebusinessopportunitiestotheirenterprises,formulatecorrectstrategiesorgainadvantageinthemarketcompetition.Thispaperanalyzesthec
4、onsumerbehaviorinthee-commerceenvironment,includingtheindividuationofconsumersmentality,thebuildupoflearning^go-aheadism,consumers9payingattentionstotheprice,thedecreaseofmentality^stability,thepsychologicalcharacteristicswithfastconversion,consumers，seekingtheshoppingconvenienceandpleasurearising
5、frompsychologicalfactors,beingdirectlyinvolvedinthewholeprocessofproductionandcirculation,andthebehaviorcharacteristicsofrationalconsumer.Basedontheaboveanalysis,thepaperprovidesvenderswithpsychologicalstrategieswhichmeettheinternalneedsofcustomers,offerconsumerstheefficientinformationandtechnolog
6、y,pricingandspecialcolumns,andframethefashiorientedproductstrategies.Also,thispaperputsforwardcoiTespondingcountermeasureswhichgraspdegreesofproductinformationdescription,provideconsumerswithmoreconvenientwaysandchannelsofparticipation,andincreasetheattractivenessoftheirownwebsiteandmarketingadvan
7、tage.Thesepsychologicalstrategiesandcountermeasuresareforbusinessmentolearnfromandhopedtoprovidefavorableinformationtopeoplewhowanttostartonlinebusiness.Keywords：e-commerce;environment;consumerbehaviors;businesss
