_高二英语Advertising课件2

《_高二英语Advertising课件2》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、Unit1AdvertisingDoyouhaveanyideaofthetopfiveadsgroupsintheworld?1奥姆尼康(Omnicom)2WPP集团3IPG(InterpublicGroup)4阳狮(PublcisGroup)5电通(Dentsu)TrytofindoutthemainideaofeachparagraphParagraph1:Paragraph2:Paragraph3:Paragraph4:thedefinitionofanadcampaignthetarge

2、taudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachaudience.Discussionadstoaparticularaudience.mindwhenyoustartg型晒gn?2.Whatmustyoukeepin融鹼Jiignbe3•轉黯卿删盼刖测谢e®ndthemedia4.Whatshouldyouradvertisintfa臧T册巒側getaudiQ^thatreache^thatpar

3、ticuld^groupfirst.determinev.决定，确定，测定，使下定决心定日期：sth.determinetodosththat/wh-determinethedateThesizeofyourfeetdeterminesthesizeofyourshoes.你两足的大小决定了你鞋的大小。Haveyoudeterminedwhereyouaregoingtospendtheholiday?你已决定在哪儿度假？determinetodosth.=bedeterminedtodosth.

4、=makeupone'smindtodosth•下决心做…self-determinev.自主，自决self-determinationn■自主，自决（权）appealto：movethefeeling;attract1•看感染力；有吸引力Doesthesepaintingsappealtoyou?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.鲜艳的颜色能够吸引小孩。Thismusicistooold-fashionedtoappealtopeoplean

5、ylonger.这首乐曲太过时，不再吸引人了。2•向某人恳求帮助appealtosb.forhelp为某事向某人发出呼吁makeanappealtosb.forsth.thewaytheaudiencewillreact观众们良应的方式，其中theaudiencewillreact是定语从句来修饰先行词theway。在定语从句中如果先行词是theway后面的定语从句可以用that或者inwhich来引导，或者省略。做某事的方法:awaytodosthawayofdoingaway+定语从句（tha

6、t/inwhich/省略）Raftingisagoodwaytoexperiencenature.Raftingisagoodwayinwhichpeoplecanexperiencenature・又如：1」don9tlikethewaythat(inwhich)youtalkedwithyourparents.2-Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatp

7、articulargroupbest.Thewritingfeaturesofahandoutinclude:briefintroductionofsubject2.supportingdetails3.conclusionDevelopinganadcampaignPlanningIfstimetoworkinsmallgroups.Youaretodiscusswhichofthesubjectsweareinterestedinandchooseoneofouradcampaign.Prep

8、aringInthisstep,youaretomeet,discussthethreeimportantquestionssothateveryonehasaclearideaaboutthegoalandtargetaudienceinmindaswellasthemessageintheadandthemediayouwillusetogetyourmessageacross・Youshoulddividetheworksothatgroupmemberswillberesp