高二英语advertising教案2

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1、Unit1Advertising话题领悟一．背景导入Someslogansforadvertisements1.Goodtothelastdrop.滴滴香浓，意犹未尽。（麦斯威尔咖啡）2.Obeyyouthirst.服从你的渴望。（雪碧）3.Thenewdigitalera.数码新时代。（索尼影蝶机）4.Taketimetoindulge.尽情享受吧！（雀巢冰激凌）5.Poetryinmotion,dancingclosetome.动态的诗，向我舞近。（丰田汽车）6.Justdoit.只管去做。（耐克运动鞋）7.Thetasteisgrea

2、t.味道好极了。（雀巢咖啡）8.Feelthenewspace.感受新境界。（三星电子）9.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）10.Thechoiceofanewgeneration.新一代的选择。（百事可乐）11.Let’smakethingsbetter.让我们做得更好。（飞利浦电子）12.Nobusinesstoosmall,noproblemstoobig.没有不做的小生意，没有解决不了的大问题。（IBM公司）二．自主探究1．Wherecanadsbefound?Howdopeople

3、reacttoads?______________________________________________________________________________________________________________________________________________________2.Whatarethebasicprinciplesandfunctionofadvertisements?_________________________________________________________

4、_____________________________________________________________________________________________3.Doalltheadsmakeprofits?Ifnot,couldyoupleaseshowusyourexplanation?_________________________________________________________________________________________________________________

5、_____________________________________课堂演练Reading一．快捷识记1．Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。在So+adj./adv./v.+that….结构中，平时较为见的是so后面加形容词或副词，本句的结构中的so是对beusedtosomething/doingsomething这一动词短语的修饰。Hewassohappyt

6、hatheevenjumpedupanddown.他是如此的高兴以至于都上窜下跳了。Theboyransoquicklythathismothercouldn’tcatchupwithhim.那男孩跑得如此之快以至于他的妈妈都赶不上他。Thegoodnewssoexcitedthecrewthattheysetsailatonce.这个好消息使全体船员如此的激动以至于他们马上就起航了。2.Wemustnotfallforthiskindoftrick.我们(消费者)不能跌入这样的（消费广告）陷阱。fall在此句中意为“becheatedor

7、beplayedtrickon”fall还有意思为“失去地位或垮台”Thegovernmentfellaftertherevolution。fall还可以作为联系动词，相当于become/turnShefellsilentatthekeymoment,thusthetalkbrokedownhalfway.在关键时刻她突然变得默不作声，这让和谈半途而费。3.Chinabegananationwidepublicserviceadvertisingcampaignin1996,andsincethenvarioustypesofPSAshav

8、eappearedaroundthecountry.中国在96年展开了一场公共广告服务的运动，从那时候起，大量的公益广告在全国涌现。nationwide=alloverthena