高二英语advertising教案5

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1、PartTwoTeachingResource第二部分教学资源Section1AtextstructureanalysisofAdvertisementsI.TypeofwritingandthesummaryofthetextTypeofwritingThisisadeclarativewriting.MainideaofthepassageAsanimportantpartofourlives,advertisementprovidesinformationandusespersuasivelanguageandex

2、citingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements---commercialadvertisements,paidfortopromoteaproductorserviceandpublicserviceadvertisements,freetoservethepublic.Mainideaof1stparagraphAdvertisementsareanimpo

3、rtantpartofourlives.Mainideaof2ndparagraphAdvertisements,includingcommercialadvertisementsandPSAs,providesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Mainideaof3rdparagraphAnadvertisementmaynottell

4、youthecompletetruth.Trynottofallforthethick.Mainideaof4thparagraphPSAsaremeanttoteachusandhelpusleadbetterlives.Mainideaof5thparagraphBesmartaboutwhatwebelieve,andbesmartaboutadvertisements.AdvertisementsII.Atreediagramofthetextprovidesinformationandusespersuasiv

5、elanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.publicserviceadvertisementscommercialadvertisementstosellproductsorservice,misleadingsometimestoofferadvice,helpfulbesmartaboutadvertisementsIII.AretoldversionofthetextAdvertisemen

6、tsAdvertisementsareanimportantpartofourlives.Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements——commercialadvertisementsandpublicserviceadverti

7、sements(PSAs).Notalladvertisementstellpeoplethecompletetruth.Someadvertisementslieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.However,PSAsaremeanttoteachusandhelpusleadbetterlives.Weallwanttobesmartaboutwhatwebelieve,sobesmartaboutadvertisement.