2019-2020年高中英语 Uint11 Lesson3 The Advertising Game教学案 北师大版必修4

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1、2019-2020年高中英语Uint11Lesson3TheAdvertisingGame教学案北师大版必修4【重点单词】：advertise,advertising,,suitable,,approach,humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的Ticketsarelikelytobeexpensive.入场券可能很贵。Itis

2、likelythatthethievesdon’tknowhowmuchitisworth.盗贼很可能不知道此物的价值。2.linkAto/withB与……相联系Thevideowaslinkedtoapowerfulputer.TheChannelTunnellinksBritainwiththerestofEurope.3：周报35期approach、contribution、consisto、fstandout用法【Reading1：快速阅读】ReadthetextquicklyandchoosetherightmainideaofeachparagraphPara1

3、A.Whatisanadvertisement?B.Anadmaygivedirectinformationlikenamesorlocations.Para2A.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.B.Someadshavepicturesthatpeopleenjoylookingat.Para3A.Productsaresometimeslinkedwithdifferentconceptsorideas.B.Usingmonideastosellproductsisasoldasadve

4、rtisingitself.C.Modernadsmuststandouttomakethemselvesattractive.Para4A.Someadvertiserswanttocreatesomethingthathasneverbeenseenbefore.B.Newandunusualideasoftenappearintoday’stopadvertisements.C.Advertiserslookforotherwaystomakepeoplenoticetheirproducts.Para5A.Notalladvertisingisaboutsellin

5、gproducts.B.Thegovernmenthasworkedhardatusingadstoeducatethepublic.C.Publicadshavehelpedtoincreasepublicknowledge.【Reading2：快速阅读】Readthetextagainandfillouttheform.subjectaimcontentsthe___________ads(Paragraph1)giveinformationaboutfinding——————___________a.thenameofa___________b.whatthepani

6、es___c.wheretheyare______andthe_________namestheadsinthe______(Paragraph2)________andholdthe_________ofthepublica.___________picturesorthewordsof_______b.advertisementsthatpeople_____lookingat__________ads(Paragraph3)high_________of______design_________thehigheststandardsofdesignwith_____l

7、inkedtotheproductstomakethemmoreattractivethetopadsof_________(Paragraph4)_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprisedandnewand_________ideasthe_________ads(Paragraph5)make___________tosocietyencourage________