2019-2020年高中英语 Uint11 Lesson3 The Advertising Game导学案 北师大版必修4

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1、2019-2020年高中英语Uint11Lesson3TheAdvertisingGame导学案北师大版必修4Learningaims:1.Tobuildthewordformation.2.Toreadandlearnaboutadvertisementdevelopment.3.Tolearnandpractise–ingform.Learningdifficulties:1.Togetaclearstructureofthepassage.2.Tolearnandpractise–ingformLearningprocedures:Step1.课前自主学习:Learningthewor

2、ds.（参考词汇表，根据中文和发音提示写出单词及其词性）（A级）Chinesemeaning（中文）Partofspeech(词性)Spelling(拼写)为…登广告经典的公司预算方法当代的公民合适的Step2.Wordformation（参考词汇表完成）（A级）视觉的(adj.)_____________-----______________(adv.)幽默(n.)______________-----________________(adj.)贡献（n）______________-----_________________(v.)缝制(v.)______________-----___

3、______________(n.)登广告（v.）_________________----_______________(n.)广告业---______________广告人适合（v.）____________-----____________(adj.)---______________(adj.反义词)Step3.堂上合作探究:Readthetextandchoosethebestanswers.（B级）（35期大周报B2版）1.TheclassicadvertisementgenerallygivestheinformationaboutthefollowingEXCEPT_____

4、_________.A.whatthepanywantstosellB.thenameoftheproductC.wherethepanyisD.thepriceofaproduct2.Thesecondparagraphmainlytellsusabout_____________.A.thelargebudgetsinadvertisingproducts.B.somemonapproachestoattractcustomersC.thepetitiveadvertisingfieldatpresentdayD.thegreateffortspaniesmakeinadvertisin

5、gtheirproducts3.monpicturesmaynotworkwellinadvertisinginmoderncitiesnowadaysbecause_________.A.housingpricesaregettinghigherandhigherB.therearealotofskilledartistsinmoderncitiesC.peopleinmoderncitiescannoteasilybecheatednowDpeopletodaypreferpicturesmadebyusingmoderntechniques.4.Modernadvertisements

6、shouldmakepeople____________A.forgetthenamesofotherproductsinthemarketB.willingtopayfortheproductsthatareadvertisedC.quicklythinkoftheproduct’snameandthepanyD.notfeelthattheyarebeingpersuadedtobuysomething5.Inthelastparagraph,thewritertellsthereadersabout__________.A.somecontemporaryadvertisementsa

7、imedtodosomethinggoodtosocietyB.thelatestadvertisementsinthefieldofadvertisingallovertheworld.C.howtomakepeopleparticipateinsocialactivitiesmoreactivelyD.whyweshoulddosomethinggoodtosociety.Setp4.Readthepas