高中英语 Uint11 Lesson3 The Advertising Game教学案 北师大版必修4.doc

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1、Lesson3TheAdvertisingGame【重点单词】：advertise,advertising,,suitable,,approach,humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的Ticketsarelikelytobeexpensive.入场券可能很贵。It

2、islikelythatthethievesdon’tknowhowmuchitisworth.盗贼很可能不知道此物的价值。2.linkAto/withB与……相联系Thevideowaslinkedtoapowerfulcomputer.TheChannelTunnellinksBritainwiththerestofEurope.3：周报35期approach、contribution、consisto、fstandout用法【Reading1：快速阅读】Readthetextquicklyandchoos

3、etherightmainideaofeachparagraphPara1A.Whatisanadvertisement?B.Anadmaygivedirectinformationlikenamesorlocations.Para2A.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.B.Someadshavepicturesthatpeopleenjoylookingat.Para3A.Productsaresometimeslinkedwi

4、thdifferentconceptsorideas.B.Usingcommonideastosellproductsisasoldasadvertisingitself.C.Modernadsmuststandouttomakethemselvesattractive.Para4A.Someadvertiserswanttocreatesomethingthathasneverbeenseenbefore.B.Newandunusualideasoftenappearintoday’stopadvertise

5、ments.C.Advertiserslookforotherwaystomakepeoplenoticetheirproducts.Para5A.Notalladvertisingisaboutsellingproducts.B.Thegovernmenthasworkedhardatusingadstoeducatethepublic.C.Publicadshavehelpedtoincreasepublicknowledge.【Reading2：快速阅读】Readthetextagainandfillou

6、ttheform.subjectaimcontentsthe___________adsgiveinformationa.thenameofa___________(Paragraph1)aboutfinding——————___________b.whatthecompanies___c.wheretheyare______andthe_________namestheadsinthe______(Paragraph2)________andholdthe_________ofthepublica._____

7、______picturesorthewordsof_______b.advertisementsthatpeople_____lookingat__________ads(Paragraph3)high_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivethetopadsof_________(Paragraph4)_______someth

8、ingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprisedandnewand_________ideasthe_________ads(Paragraph5)make___________tosocietyencourage________to__________inimprovi