资源描述：
《开发网上商店成功的因果模式【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、外文翻译原文DevelopingthecausalmodelofonlinestoresuccessMaterialSource:JournalofOrganizationalComputingandElectronicCommerce,2009Author:CheolhoYoonandSanghoonKim1．IntroductionElectroniccommercebasedontheInternetallowsafirmtoreachalargenumberofcustomers,anywher
2、earoundtheglobe,ataverylowoperatingcost.Itcandrasticallycutoreliminatemarketingdistributionchannelsandcanfacilitatecustomerservicesandrelationshipsbyinteractive,one-to-onecommunicationatalowcost.Firmsvaluethesefactorsandarenowemployingtheonlinestoreasone
3、typeofelectroniccommerce.Withthegrowinginterestinusingtheonlinestore,itisessentialfortheefficientrunningandsuccessoftheonlinestoretoestablishacriterionofonlinestoresuccessandtodevelopreliablemeasurementsbasedonthecriterion.Therefore,inthisarticle,wewilla
4、ttempttodeveloptheOnlineStoreSuccessModelasastrategictooltoachieveelectroniccommercesuccess.TheonlinestoreisaninformationsystembasedonIT(informationtechnology)suchasthewebandInternet,andalsohasthepropertiesofabusinessorganization,marketingdepartment,orsa
5、lesclerk.Accordingly,indevelopingtheOnlineStoreSuccessModel,weappliedthefollowingideas,whichweregatheredfromdiverseliteraturesuchasinformationsystems,marketing,ande-commerce.(1)Ininformationsystemsliterature,systemqualityandinformationqualityhavelongbeen
6、proposedassuccessvariables.(2)Inmarketingstudies,servicequalityhasbeensuggestedasoneofthebasicstrategiesforsuccess.(3)Ine-commercestudies,trusthasbeenemergingasapotentiallyimportantantecedentofe-commerceacceptance.(4)Therehasbeenaparadigmshiftfromcustome
7、rsatisfactiontocustomerloyaltyinmarketingemphasis.Basedontheideasabove,theOnlineStoreSuccessModel(hereafterreferredtoastheOSM)isproposedinthisstudy.TheOSMconsistsoffivedimensions,systemquality,informationquality,servicequality,trust,andcustomerloyalty,an
8、ddepictsthecausalrelationshipsbetweenthem.Thisstudyalsoempiricallyteststhemodelusingstructuralequationmodelingwithmeasurementsthathavebeenverifiedbyconfirmatoryfactoranalysis.Theresultsofempiricalanalysesprovidestrategicin
