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1、PREMIUMPRODUCTS,SMALLBRANDSANDNEWRETAILChinaShopperReport2019,Vol.1Thisworkisbasedonsecondarymarketresearch,analysisoffinancialinformationavailableorprovidedtoBain&Companyandarangeofinterviewwithindustryparticipants.Bain&Companyhasnotindependentlyverifiedanysuch
2、informationprovidedoravailabletoBainandmakesnorepresentationorwarranty,expressorimplied,thatsuchinformationisaccurateorcomplete.Projectedmarketandfinancialinformation,analysesandconclusionscontainedhereinarebasedontheinformationdescribedaboveandonBain&Company’sj
3、udgment,andshouldnotbeconstruedasdefinitiveforecastsorguaranteesoffutureperformanceorresults.Theinformationandanalysishereindoesnotconstituteadviceofanykindandisnotintendedtobeusedforinvestmentpurposes.NeitherBain&Companynoranyofitssubsidiariesortheirrespectiveo
4、fficers,directors,shareholders,employeesoragentsacceptanyresponsibilityorliabilitywithrespecttotheuseoforrelianceonanyinformationoranalysiscontainedinthisdocument.ThisworkiscopyrightBain&CompanyandKantarWorldpanelandmaynotbepublished,transmitted,broadcast,copied
5、,reproducedorreprintedinwholeorinpartwithouttheexplicitwrittenpermissionofBain&CompanyandKantarWorldpanel.Copyright©2019Bain&Company,Inc.Allrightsreserved.PremiumProducts,SmallBrandsandNewRetailContents1.Executivesummary.........................................p
6、g..12.Fullreport...............................................pg..6No.slowdown.for.FMCG......................................pg..6Paths.to.premiumization......................................pg..9Shopping.by.channels......................................pg..11W
7、inning.brands:.Small.vs..large,.local.vs..foreign...................pg..19Implications.for.brands.and.retailers............................pg..233.Abouttheauthorsandacknowledgments.........................pg..26iPremiumProducts,SmallBrandsandNewRetailiiPremiumPr
8、oducts,SmallBrandsandNewRetailExecutivesummaryThisistheeighthconsecutiveyearthatBain&CompanyandKantarWorldpanelhavetrackedtheshoppingbehaviorsofChineseconsumers.Ourco
