英语函电 Chapter 3-1

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1、Chapter3-1LettersofEstablishingBusinessRelationsOBJECTIVESGettingfamiliarwiththenewwordsandexpressions;Understandingtheguidelinestoandmaincontentsofwritinglettersofestablishingbusinessrelations;Readingexamplelettersofthispurpose;Practising.II.Chapter3-1BECMainContents3.1Generalintr

2、oduction3.2Guidelinesforwritinglettersofestablishingbusinessrelations3.3Rulestoobey3.4Exampleletters3.5PracticeguideII.Chapter3-1BEC3.1GeneralintroductionEstablishingbusinessrelationsisthefirststeptodeveloptradeties.Asuccessfulbusinesspersonisabletogetnewopportunitiesforthecompanyh

3、eorsheworksfor.Sincebusinessgrowthandexpansionslargelydependontheestablishmentofbusinessrelations,writingappropriatebusinesslettersinthisrespectisvitallyimportant.3.1.1WhyshouldwelearnhowtowritelettersofestablishingbusinessrelationsII.Chapter3-1BECToestablishbusinessrelationsistokn

4、owaboutyourclientsintermsofbusinesslinesandcapacities,financialcredit,andtheintentiontomakecontacts.Ininternationaltrade,onemayestablishbusinessrelationswithcompaniesinothercountriesthroughdifferentchannels:II.Chapter3-1BEC3.1.2ChannelswecanestablishbusinessrelationsthroughBanks;Ch

5、ambersofcommerce;Tradedirectories;Businessassociates;Commercialcounselors’offices;Commercialofficeofembassies;Advertisements;ExhibitionsandtradefairsII.Chapter3-1BECII.Chapter3-1BECMarkedsurveys;Recommendationsbybusinesspartnersorclients;Othersources.3.2NewwordsandexpressionsofCha

6、pter3II.Chapter3-1BECpotentialbusinessaprospectivesuppliertoassureyourcustomerthat…tohavefaithin…tousethetactictofallintotwocategoriestobeagreeabletobusinessproposalsdeliverytimetoenumerateyourinquirytoensuresmoothtransactions潜在的买卖一个未来的供应商向你的顾客保证…信任…使用策略/战术分为两类乐于同意商业建议发货时间列举你的询盘(内容

7、)保证顺畅交易NewwordsandexpressionsinphrasecontextsC3.1,FTLtoansweraletterinfulltocreategoodwillcommercialcorrespondencetobeofinteresttoyouinformationaboutquotationsmethodoftransporttoquotethecorrectgoodslong-standingorderstoextendourrangecompetitivepricestoplacevolumeordersonyou全文完整回信引起

8、良好愿望商业信函对你方感兴趣关于报价的信息运输方法对